The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Rothko, Pollock, Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television Category: Consumer Radio / Campaign
The Fisherman's Friend Facebook Adventure
Agency: SMFB / Oslo
Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Twitter Knitter
Agency: RKCR/Y&R / London
Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Boulder Digital Works Site
Agency: Modernista! / Boston
Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Outdoor Design / Campaign
Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy Category: Consumer Radio / Single
Antalis Diary 2011
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Antalis (Hong Kong) Ltd. Category: Collateral Design / Promotion
Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo Category: Corporate Identity / Campaign
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Tweet Wrap
Agency: the barbarian group / new york
Client: Samsung Category: Websites & Microsites / Services
The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
Give Two Cents
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Augmented Reality
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn Category: Music
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Sound Design
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites & Microsites / Consumer Goods
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Craft / Interface Design
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services
Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment /
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Branded Content / Campaign
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single
Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D
Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11024A
Award:
2011 Advertising Bronze Pencil
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Rothko, Pollock, Van Gogh
Category:
Consumer Radio / Campaign
Annual ID:
11051R
Award:
2011 Interactive Bronze Pencil
Agency:
SMFB / Oslo
Client:
Fisherman's Friend/Galleberg AS
Title:
The Fisherman's Friend Facebook Adventure
Category:
Websites & Microsites / Branded Games
Annual ID:
11003N
Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N
Award:
2011 Advertising Bronze Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11008A
Award:
2011 Interactive Bronze Pencil
Agency:
RKCR/Y&R / London
Client:
Saint@RKCR/Y&R & RKCR/Y&R
Title:
Twitter Knitter
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11026N
Award:
2011 Interactive Bronze Pencil
Agency:
Modernista! / Boston
Client:
Boulder Digital Works
Title:
Boulder Digital Works Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11021N
Award:
2011 Design Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Annual ID:
11047D
Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Annual ID:
11048R
Award:
2011 Design Bronze Pencil
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Antalis (Hong Kong) Ltd.
Title:
Antalis Diary 2011
Category:
Collateral Design / Promotion
Annual ID:
11034D
Award:
2011 Design Bronze Pencil
Agency:
GBH / London
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Annual ID:
11015D
Award:
2011 Design Bronze Pencil
Agency:
Total Identity bv / Amsterdam
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Annual ID:
11016D
Award:
2011 Advertising Bronze Pencil
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11026A
Award:
2011 Interactive Bronze Pencil
Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Annual ID:
11067N
Award:
2011 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Annual ID:
11068N
Award:
2011 Interactive Bronze Pencil
Agency:
the barbarian group / new york
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Annual ID:
11029N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N
Award:
2011 Advertising Bronze Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11069T
Award:
2011 Interactive Bronze Pencil
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Annual ID:
11088N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11039N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11040N
Award:
2011 Design Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Give Two Cents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11068D
Award:
2011 Design Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Scary Nights
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11069D
Award:
2011 Interactive Bronze Pencil
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11046N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Annual ID:
11022E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Design Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Annual ID:
11011D
Award:
2011 Interactive Bronze Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Sound Design
Annual ID:
11095N
Award:
2011 Design Bronze Pencil
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Annual ID:
11041D
Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N
Award:
2011 Interactive Bronze Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11007N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Annual ID:
11085N
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11042N
Award:
2011 Advertising Bronze Pencil
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Annual ID:
11072T
Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N
Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E
Award:
2011 Design Bronze Pencil
Agency:
Foundry Communications / Calgary
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Annual ID:
11003D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Advertising Bronze Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Annual ID:
11009A
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Annual ID:
11019E
Award:
2011 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Campaign
Annual ID:
11073T
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Annual ID:
11074T
Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T
Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
