The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
'Cloud of Unknowing' - Venice Biennale 2011
Agency: Asylum / Singapore
Client: National Arts Council Category: Branding / Booklet/Brochure
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Social Media / Best Use of Social Media
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse Category: Promos / Television Promo
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
Caran d'Ache Crayons
Agency: Wirz Werbung AG / BBDO / Zurich
Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation
Subtitles
Agency: Ogilvy Peru / Lima
Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
Jeep In
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Promos / Gaming Promos
Curiosism Book
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Category: Publication Design / Book Cover Design
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Broadcast Design / Single
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Branded Applications / Branded applications
Whale
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Annual ID:
12039E
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Craft / Typography
Annual ID:
12078N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E
Award:
2012 Design Bronze Pencil
Agency:
Asylum / Singapore
Client:
National Arts Council
Title:
'Cloud of Unknowing' - Venice Biennale 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12006D
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
12070T
Award:
2012 Advertising Bronze Pencil
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Killer Bees
Category:
Consumer Radio / Single
Annual ID:
12048R
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Advertising Bronze Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12074T
Award:
2012 Interactive Bronze Pencil
Agency:
Laboratory Ideas Kft. / Budapest
Client:
IKEA Lakberendezési Kft.
Title:
IKEA e-folder
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12042N
Award:
2012 Interactive Bronze Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
BLA BLA
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12043N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Annual ID:
12044E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Annual ID:
12045E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E
Award:
2012 Interactive Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12051N
Award:
2012 Interactive Bronze Pencil
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Social Media / Best Use of Social Media
Annual ID:
12091N
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Annual ID:
12003E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
ANATOMY / New York
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Annual ID:
12059E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is
Category:
Promos / Television Promo
Annual ID:
12060E
Award:
2012 Interactive Bronze Pencil
Agency:
VML Australia / IdeaWorks / Sydney
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Annual ID:
12088N
Award:
2012 Advertising Bronze Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Non-Broadcast / Online
Annual ID:
12088T
Award:
2012 Design Bronze Pencil
Agency:
Wirz Werbung AG / BBDO / Zurich
Client:
Caran d'Ache
Title:
Caran d'Ache Crayons
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12049D
Award:
2012 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Advertising Bronze Pencil
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12101G
Award:
2012 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI International
Title:
MINI Rocketman Concept
Category:
Broadcast Design / Animation
Annual ID:
12064D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Peru / Lima
Client:
English Excellence
Title:
Subtitles
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12062E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12195E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Fiat Auto Poland S.A.
Title:
Jeep In
Category:
Promos / Gaming Promos
Annual ID:
12065E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Awakening
Category:
Promos / Gaming Promos
Annual ID:
12066E
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca
Title:
Curiosism Book
Category:
Publication Design / Book Cover Design
Annual ID:
12053D
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12036A
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Annual ID:
12060D
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Interactive Bronze Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Annual ID:
12002N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Annual ID:
12007E
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Annual ID:
12020E
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
AKQA / New York
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Annual ID:
12025E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Annual ID:
12026E
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Whale
Category:
Outdoor Design / Transit - Single
Annual ID:
12050D
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12039A
