The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Oil Spill
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single
Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single
iPad Smart Cover Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Marmite Posters
Agency: Big Wednesday / Cape Town
Client: Marmite Category: Collateral Design / Posters - Campaign
Expedia 15th Anniversary Posters
Agency: Creature / Seattle
Client: Expedia Category: Collateral Design / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral Design / Posters - Campaign
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD. Category: Collateral Design / Posters - Campaign
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Campaign
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral Design / Posters - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Collateral Design / Posters - Campaign
Dexter Posters
Agency: Mattson Creative / Irvine
Client: Showtime Category: Collateral Design / Posters - Campaign
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten Category: Collateral Design / Posters - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Collateral Design / Posters - Campaign
There is a child in each man
Agency: Ogilvy Germany / Frankfurt
Client: Mattel Germany Category: Collateral Design / Posters - Campaign
Hochelaga Mon Amour
Agency: Paprika / Montreal
Client: Domison Category: Collateral Design / Posters - Campaign
WVRST
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / Posters - Campaign
SOS Festival Poster Campaign
Agency: The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client: BirdLife Category: Collateral Design / Posters - Campaign
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies
Agency: BBDO India / Mumbai
Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Annual ID:
12113D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holycrap.sg
Title:
Renn Lim by Renn Lim
Category:
Package Design / Package Design - Single
Annual ID:
12114D
Award:
2012 Design Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantation Sdn Bhd
Title:
Calm Tea Bags
Category:
Package Design / Package Design - Single
Annual ID:
12115D
Award:
2012 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
B
Title:
"B," The Honey-Cachaca Stinger
Category:
Package Design / Package Design - Single
Annual ID:
12116D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Annual ID:
12224D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Annual ID:
12225D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Annual ID:
12226D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Closed GmbH
Title:
The four of Woolga
Category:
Package Design / Package Design - Campaign
Annual ID:
12117D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Perfeti Van Melle India PVT Limited
Title:
Happy Indians
Category:
Package Design / Package Design - Campaign
Annual ID:
12118D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Package Design / Package Design - Campaign
Annual ID:
12119D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D
Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D
Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D
Award:
2012 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Smart Cover Launch Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12128D
Award:
2012 Design Merit Award
Agency:
Big Wednesday / Cape Town
Client:
Marmite
Title:
Marmite Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12129D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Expedia
Title:
Expedia 15th Anniversary Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12130D
Award:
2012 Design Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral Design / Posters - Campaign
Annual ID:
12131D
Award:
2012 Design Merit Award
Agency:
Dentsu / Osaka
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Annual ID:
12132D
Award:
2012 Design Merit Award
Agency:
Dentsu Inc. / Dof Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12133D
Award:
2012 Design Merit Award
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Annual ID:
12134D
Award:
2012 Design Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
12135D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12136D
Award:
2012 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
Showtime
Title:
Dexter Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
12137D
Award:
2012 Design Merit Award
Agency:
Mokutani Design / Kawasaki
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Annual ID:
12138D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Collateral Design / Posters - Campaign
Annual ID:
12139D
Award:
2012 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Mattel Germany
Title:
There is a child in each man
Category:
Collateral Design / Posters - Campaign
Annual ID:
12140D
Award:
2012 Design Merit Award
Agency:
Paprika / Montreal
Client:
Domison
Title:
Hochelaga Mon Amour
Category:
Collateral Design / Posters - Campaign
Annual ID:
12141D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST
Category:
Collateral Design / Posters - Campaign
Annual ID:
12142D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / Posters - Campaign
Annual ID:
12143D
Award:
2012 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Utopia / Cape Town
Client:
BirdLife
Title:
SOS Festival Poster Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
12144D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Annual ID:
12196D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12167D
Award:
2012 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
White Collar Hippies
Title:
Launch of White Collar Hippies
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12173D
Award:
2012 Design Merit Award
Agency:
GREY tokyo/G2 JAPAN / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12174D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12175D
