The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
The Progressive Years
Agency: &Larry / Singapore
Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Aires libres – Amherst Park Anamorphic Installation
Agency: Paprika / Montreal
Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Transfertype
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Craft / Typography in Design - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse Category: Promos / Television Promo
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Broadcast Design / Single
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: The GW Breast Care Center Category: Cinema / Documentaries
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Russell Falls
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Branded Content / Games
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Onboard Food Packaging
Agency: Wieden+Kennedy / New Delhi
Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Jeep In
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Promos / Gaming Promos
Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Branded Applications / Branded applications
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A
Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A
Award:
2012 Advertising Bronze Pencil
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Killer Bees
Category:
Consumer Radio / Single
Annual ID:
12048R
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Design Bronze Pencil
Agency:
&Larry / Singapore
Client:
General Insurance Association of Singapore (GIA)
Title:
The Progressive Years
Category:
Branding / Annual Report
Annual ID:
12003D
Award:
2012 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Annual ID:
12045T
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Interactive Bronze Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12059N
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
SDC du village / Aires libres
Title:
Aires libres – Amherst Park Anamorphic Installation
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12047D
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Brasil
Title:
Transfertype
Category:
Craft / Typography in Design - Single
Annual ID:
12075D
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Annual ID:
12003E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
ANATOMY / New York
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Annual ID:
12059E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is
Category:
Promos / Television Promo
Annual ID:
12060E
Award:
2012 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Annual ID:
12095T
Award:
2012 Interactive Bronze Pencil
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Annual ID:
12012N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Annual ID:
12030E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Annual ID:
12031E
Award:
2012 Interactive Bronze Pencil
Agency:
Volontaire / Stockholm
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Annual ID:
12086N
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Annual ID:
12060D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Annual ID:
12014E
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12015A
Award:
2012 Advertising Bronze Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Russell Falls
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12082T
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte e Design
Title:
Coincidences
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12069D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Advertising Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12018A
Award:
2012 Advertising Bronze Pencil
Agency:
VITRO / San Diego
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12019A
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Craft / Typography
Annual ID:
12078N
Award:
2012 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Annual ID:
12098T
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Design Bronze Pencil
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Package Design / Package Design - Single
Annual ID:
12020D
Award:
2012 Interactive Bronze Pencil
Agency:
Laboratory Ideas Kft. / Budapest
Client:
IKEA Lakberendezési Kft.
Title:
IKEA e-folder
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12042N
Award:
2012 Interactive Bronze Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
BLA BLA
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12043N
Award:
2012 Design Bronze Pencil
Agency:
Wieden+Kennedy / New Delhi
Client:
IndiGo Airlines
Title:
Onboard Food Packaging
Category:
Package Design / Package Design - Campaign
Annual ID:
12022D
Award:
2012 Interactive Bronze Pencil
Agency:
Digitaria / San Diego
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Annual ID:
12017N
Award:
2012 Interactive Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Annual ID:
12018N
Award:
2012 Interactive Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12051N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Fiat Auto Poland S.A.
Title:
Jeep In
Category:
Promos / Gaming Promos
Annual ID:
12065E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Awakening
Category:
Promos / Gaming Promos
Annual ID:
12066E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
AKQA / New York
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Annual ID:
12025E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Annual ID:
12026E
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A
