The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Print Craft / Art Direction - Single Only
The Beauty Of Sharpness - Cheese
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Wild Postings: Crunch With Oreo, Ryan Todd
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dream with Oreo, Andy Rementer
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dunk with Oreo, Brosmind
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Rock with Oreo, Mcbess
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise
Agency: Cossette / Vancouver
Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Outdoor / Billboards or Transit - Single
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Public Service - Print / Collateral - Single
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Collateral - Single
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Single
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Magazine / Full Page or Spread - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Magazine / Full Page or Spread - Single
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign
So Good
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Campaign
No. 6 Cider Poster Series
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150300A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150748A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150443A
Award:
2015 Print & Outdoor Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Cheese
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150531A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150616A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150618A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Karma Nirvana
Title:
Suffocation
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150640A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150678A
Award:
2015 Print & Outdoor Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150710A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150905A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150907A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150909A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Crunch With Oreo, Ryan Todd
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151136A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151138A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dream with Oreo, Andy Rementer
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151139A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Brosmind
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151140A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151142A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Rock with Oreo, Mcbess
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151143A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150156A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150176A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150177A
Award:
2015 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's
Title:
McMuffin Sunrise
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150245A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151006A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151036A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Annual ID:
150136A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Annual ID:
150617A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Annual ID:
150619A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Annual ID:
150659A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Annual ID:
150419A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Innovation in Print / Single
Annual ID:
150652A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150030A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150120A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150121A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150168A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150178A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150179A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150268A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150444A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150662A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150663A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150665A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150667A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Icon of the century
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150890A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151004A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151035A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150138A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150159A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
So Good
Category:
Collateral / Posters - Campaign
Annual ID:
150170A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Poster Series
Category:
Collateral / Posters - Campaign
Annual ID:
150251A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral / Posters - Campaign
Annual ID:
150426A
