The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
Notman House
Agency: SID LEE / Montréal
Client: OSMO Foundation Category: Collateral Design / Wayfinding
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Astrobrights Fly High Red Packets
Agency: BLOW / Hong Kong
Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Annual ID:
150324A
Award:
2015 Design Merit Award
Agency:
LEO BURNETT FRANCE / Saint-Denis
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Annual ID:
150633A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2015 Design Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Annual ID:
150964A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Annual ID:
151080A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150243A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150307A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150409A
Award:
2015 Design Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150615A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150716A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150727A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
WWF India
Title:
Trees & Rain
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150856A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Culver City
Client:
Art Center College of Design
Title:
Why Work for a Living?
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151208A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Design Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150252A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150319A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150406A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150425A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150771A
Award:
2015 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150947A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
151012A
Award:
2015 Design Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150256A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150294A
Award:
2015 Design Merit Award
Agency:
Y&R Shanghai / Shanghai
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
151236A
Award:
2015 Design Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Annual ID:
150428A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Brand Installations
Annual ID:
150729A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiences / Brand Installations
Annual ID:
150867A
Award:
2015 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Annual ID:
151078A
Award:
2015 Design Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Annual ID:
151169A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
OSMO Foundation
Title:
Notman House
Category:
Collateral Design / Wayfinding
Annual ID:
151043A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Design Merit Award
Agency:
BLOW / Hong Kong
Client:
Polytrade Paper Corporation Limited
Title:
Astrobrights Fly High Red Packets
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150202A
Award:
2015 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150239A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150242A
