The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiences / Brand Installations
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels Category: Experiences / Brand Installations
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Online / Short Form
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online / Short Form
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade Category: Online / Short Form
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
Lost
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Campaign
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Architecture / Built
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE Category: User Experience Design - Web / User Experience
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Websites / Durable Goods
Fire Brigade Bockhorst - The Call
Agency: serviceplan / Munich
Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: Interactive Craft / Sound Design
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility