The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Integrated Branding
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix Category: Online / Brand or Product Integration into Storyline
Shared Skin Initiative
Agency: Shackleton / Barcelona
Client: Almirall Category: Internal Communications
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Television / Long Form - Single
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Architecture Enhancement
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Use of Technology / Augmented Reality
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Physical Product
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International Category: Physical Product
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Influencer Marketing / Single Channel
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica
Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Publishing / Magazine - Campaign
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential