The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
2minuteshowersongs
Agency: King James Group / Cape Town
Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Experiential / Digital Installations
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Use of Technology
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Online / Short Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil Category: Publishing / Magazine - Campaign
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike Category: Innovation in Branded Entertainment
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Innovation in Branded Entertainment
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications Category: Editorial / Book Cover
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft / Music / Sound
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Direction / Single
Above the Noise
Agency: Park Pictures LLC / New York + JohnXHannes / New York
Client: Beats by Dre Category: Craft - Direction / Single
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Utility
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino
Client: Apple Category: Broadcast / Short Form - Single
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Single
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Typeface Design
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
Yes Good
Agency: Barton F. Graf / New York + No6 / New York
Client: Emerald Category: User-Generated Content
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Digital / Web
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Guerrilla Marketing
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding