The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Typography / Static
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Moving Image / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Moving Image / Single
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client: National Museum in Gdansk Category: Moving Image / Single
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Illustration
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Illustration
Illustrated, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Craft / Illustration
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Illustration
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Illustration
The street doesn't come with instructions
Agency: Publicis / Montréal
Client: Dans la rue / In the street Category: Craft / Illustration
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Illustration
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client: Spotify Category: Craft / Illustration
Crack Open Happy
Agency: The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client: Happy Egg Category: Craft / Illustration
Real situation
Agency: Yong Huang & Yunfeng Hu / China
Client: Amnesty International Category: Craft / Illustration
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International Category: Promotional / Posters - Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Series
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Promotional / Posters - Series
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Promotional / Posters - Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Service Design / Customer Experience (CX)
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Service Design / Customer Experience (CX)
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong
Client: SFC CINEMA Category: Spatial Design / Architecture
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Spatial Design / Architecture
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Moving Image / Series
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Typography / Typeface Design
The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
MASK ID
Agency: INNOCEAN / Seoul + Planit Production / Seoul
Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
The Adulthood
Agency: Arts & Letters Creative Co. / Richmond + Google
Client: Chromebook Category: Craft / Animation
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London
Client: Absolut Vodka Category: Craft / Animation
Missing Code
Agency: division7 + Mojo Supermarket
Client: Girls Who Code Category: Craft / Animation
Award:
2021 Design Merit Award
Agency:
drawrope / Iwakura
Client:
THE TOWER HOTEL NAGOYA
Title:
DROPHINS
Category:
Typography / Static
Annual ID:
OS_DE21_075M
Award:
2021 Design Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Typography / Static
Annual ID:
OS_DE21_076M
Award:
2021 Design Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Annual ID:
OS_DE21_150M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Annual ID:
OS_DE21_151M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Annual ID:
OS_DE21_152M
Award:
2021 Design Merit Award
Agency:
COLLINS + Robinhood
Client:
Robinhood
Title:
Robinhood Illustration
Category:
Craft / Illustration
Annual ID:
OS_DE21_163M
Award:
2021 Design Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Illustration
Annual ID:
OS_DE21_164M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Annual ID:
OS_DE21_165M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Illustrated, Your Way
Category:
Craft / Illustration
Annual ID:
OS_DE21_166M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Illustration
Annual ID:
OS_DE21_167M
Award:
2021 Design Merit Award
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp Shop Local
Category:
Craft / Illustration
Annual ID:
OS_DE21_168M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Illustration
Annual ID:
OS_DE21_169M
Award:
2021 Design Merit Award
Agency:
Publicis / Montréal
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Annual ID:
OS_DE21_170M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Illustration
Annual ID:
OS_DE21_171M
Award:
2021 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Annual ID:
OS_DE21_172M
Award:
2021 Design Merit Award
Agency:
The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client:
Happy Egg
Title:
Crack Open Happy
Category:
Craft / Illustration
Annual ID:
OS_DE21_173M
Award:
2021 Design Merit Award
Agency:
Yong Huang & Yunfeng Hu / China
Client:
Amnesty International
Title:
Real situation
Category:
Craft / Illustration
Annual ID:
OS_DE21_174M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_079M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_080M
Award:
2021 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_081M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_082M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_083M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_084M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_085M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_148M
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_149M
Award:
2021 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
SFC CINEMA
Title:
SFC SHANGYING CINEMA LUXE
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_145M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_146M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett Toronto
Title:
Leo SOS
Category:
Moving Image / Series
Annual ID:
OS_DE21_153M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Moving Image / Series
Annual ID:
OS_DE21_154M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_072M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_073M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M
Award:
2021 Design Merit Award
Agency:
Adobe + Live Nation
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_187M
Award:
2021 Design Merit Award
Agency:
Aggressive / Ridgewood
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_188M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_189M
Award:
2021 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul
Client:
Dal.komm Coffee X the Ministry of Health and Welfare
Title:
MASK ID
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_190M
Award:
2021 Design Merit Award
Agency:
Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_191M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_192M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_193M
Award:
2021 Design Merit Award
Agency:
TBWA\Helsinki / Helsinki
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_194M
Award:
2021 Design Merit Award
Agency:
Arts & Letters Creative Co. / Richmond + Google
Client:
Chromebook
Title:
The Adulthood
Category:
Craft / Animation
Annual ID:
OS_DE21_178M
Award:
2021 Design Merit Award
Agency:
BBH / Singapore + Psyop + Stink Films / London
Client:
Absolut Vodka
Title:
ABSOLUT - It's In Our Spirit
Category:
Craft / Animation
Annual ID:
OS_DE21_179M
Award:
2021 Design Merit Award
Agency:
division7 + Mojo Supermarket
Client:
Girls Who Code
Title:
Missing Code
Category:
Craft / Animation
Annual ID:
OS_DE21_180M
Award:
2021 Design Merit Award
Agency:
Kin / New York
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Annual ID:
OS_DE21_181M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Annual ID:
OS_DE21_182M
