The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Points: 25.0
For the Love of Music
Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Points: 25.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
Points: 25.0
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Points: 25.0
4 Year old Bucket List
Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Points: 15.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Points: 15.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Points: 15.0
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation
Points: 15.0
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
Points: 10.0
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
Points: 10.0
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
Recalling 1993
Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Points: 10.0
Stylescape: Phillip Lim for Target
Agency: Mother / New York Client: Target Category: Experiential / Events
Points: 10.0
The Walking Dead Chop Shop Journal
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Custom Content / Co-Promotions
Points: 10.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Points: 10.0
A Boy and His Atom
Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
Points: 10.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles Client: BMW Category: Television / Branded Content
Points: 5.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Documentaries / Online
Points: 5.0
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Agency: VisionFund International / Monrovia Client: VisionFund International Category: Documentaries / Online
Points: 5.0
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London Client: BMW Category: Mobile / Branded Content
Points: 5.0
Project Drive-in
Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
Points: 5.0
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Experiential / Events
Points: 5.0
#LexusInstafilm
Agency: Team One / El Segundo Client: Lexus Category: User Generated Content / Short-Form
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
Points: 5.0
Mandible
Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Points: 5.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Points: 5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Journal
Category:
Custom Content / Co-Promotions
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
VisionFund International
Title:
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Lexus
Title:
#LexusInstafilm
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Merit Award
Points:
5.0