The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Music
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Innovation in Branded Entertainment
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Campaign
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Slumbr Campaign
Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client: Emerald Health Therapeutics Category: Websites
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Community Building
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Utility
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Craft - Mobile UX / UI / Utility
Toxic Toby
Agency: McCann / London + Craft/McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer Category: Online Video / Pre-Roll - Single
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Use of Technology
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA Category: Craft - Animation / Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim Category: Branded Content
End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings Category: Packaging
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Digital / Websites & Mobile
Connected Room
Agency: J. Walter Thompson / New York
Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Award:
2019 Digital Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19014S
Award:
2019 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19023S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Annual ID:
OS_BE19016B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Annual ID:
OS_HW19017B
Award:
2019 Design Bronze Pencil
Agency:
AMV BBDO / London + Soundtree Music / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Annual ID:
OS_DE19068B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
AMV BBDO / London + Ketchum / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19011B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19046B
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Branded Entertainment Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Annual ID:
OS_BE19069M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Annual ID:
OS_MI19059M
Award:
2019 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + BBDO / New York
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Annual ID:
OS_MI19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London + Studio AKA / London
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Annual ID:
OS_HW19080M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Interactive & Online Merit Award
Agency:
DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client:
Emerald Health Therapeutics
Title:
Slumbr Campaign
Category:
Websites
Annual ID:
OS_IN19031M
Award:
2019 Public Relations Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Annual ID:
OS_PR19054M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Community Building
Annual ID:
OS_PR19055M
Award:
2019 Creative Effectiveness Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Annual ID:
OS_CE19014M
Award:
2019 Mobile Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Annual ID:
OS_MO19033M
Award:
2019 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Annual ID:
OS_MO19025M
Award:
2019 Mobile Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19036M
Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M
Award:
2019 Digital Craft Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19034M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client:
Eli Lilly and Company
Title:
The World's Smallest Booth
Category:
Out of Home / Pharma
Annual ID:
OS_HW19074M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M
Award:
2019 Creative Use of Data Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19015M
Award:
2019 Digital Craft Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Annual ID:
OS_DC19025M
Award:
2019 Design Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19166M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Annual ID:
OS_IN19048M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Annual ID:
OS_MI19094M
Award:
2019 Design Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Annual ID:
OS_DE19197M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Branded Entertainment Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Annual ID:
OS_BE19094M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Annual ID:
OS_DI19047M
Award:
2018 Moving Image Craft Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI18053G
Award:
2018 Design Gold Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Annual ID:
OS_DE18051G
Award:
2018 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Annual ID:
OS_DE18002S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI18031S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Annual ID:
OS_IP18004B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Physical Product
Annual ID:
OS_IP18005B
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18200M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Branded Content
Annual ID:
OS_HW18028M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / New York + Craft / New York
Client:
Boehringer Ingelheim
Title:
Spilt Second
Category:
Branded Content
Annual ID:
OS_HW18029M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Interbrand Japan / Tokyo
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Annual ID:
OS_HW18038M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18066M
Award:
2018 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
Connected Room
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18192M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Annual ID:
OS_MI18070M