The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Best of In-House
Points: 90.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Agency-Initiated & Originated Projects
Points: 45.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: In-House / External Agency Collaboration
Points: 45.0
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories
Category: Intra-preneurship
Points: 45.0
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Social Impact
Points: 45.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Agency-Initiated & Originated Projects
Points: 45.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Brand Partnerships
Points: 21.0
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Agency-Initiated & Originated Projects
Points: 21.0
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories
Category: Agency-Initiated & Originated Projects
Points: 9.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Content Series
Points: 9.0
Squarespace
Agency: Squarespace
Client: Squarespace
Category: Agency-Initiated & Originated Projects
Points: 9.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Social Impact
Points: 9.0
We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client: Instagram
Category: Social Impact
Points: 9.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Agency-Initiated & Originated Projects
Points: 3.0
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Content Series
Points: 3.0
"I Can't Breathe" 8:46 Channel Shutdown
Agency: MTV / New York
Client: MTV
Category: Social Impact
Points: 3.0
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Agency-Initiated & Originated Projects
Points: 3.0
#VictoryPages: Social Media History
Agency: RT Creative Lab / Moscow
Client: RT
Category: Content Series
Points: 3.0
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen
Client: The Palace Museum+Tencent/Tencent QQ music
Category: Customer Experience (CX)
Points: 3.0
Black History Month - Conversations For Change
Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client: LinkedIn
Category: Cultural Transformation
Points: 3.0
Cinema Artois
Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo
Client: Stella Artois
Category: Agency-Initiated & Originated Projects
Points: 3.0
HOPE FOR HOMETOWN
Agency: Tencent / Shenzhen + 25 Hours / Guangzhou
Client: Tencent Charity/99 Giving Day
Category: Content Series
Points: 3.0
Looop
Agency: H&M / Stockholm + Sandberg&Timonen / Stockholm + DAY / Stockholm + AKQA / Stockholm
Client: H&M
Category: Agency-Initiated & Originated Projects
Points: 3.0
Save Pub Life
Agency: draftLine / London
Client: Budweiser Brewing Group
Category: Social Impact
Points: 3.0
True Calling
Agency: Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York
Client: Verizon
Category: Content Series
Points: 3.0
Twitch Brand World
Agency: Twitch / San Francisco
Client: Twitch
Category: Brand World Creation
Points: 3.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Best of In-House
Award:
2021 In-House Best of Discipline Pencil
Points:
90.0
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Gold Pencil
Points:
45.0
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Award:
2021 In-House Gold Pencil
Points:
45.0
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Award:
2021 In-House Gold Pencil
Points:
45.0
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Award:
2021 In-House Gold Pencil
Points:
45.0
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Gold Pencil
Points:
45.0
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Award:
2021 In-House Silver Pencil
Points:
21.0
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Silver Pencil
Points:
21.0
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Content Series
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Social Impact
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
Instagram
Title:
We Create
Category:
Social Impact
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Verizon
Title:
#NotDone
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.0
Client:
MTV
Title:
"I Can't Breathe" 8:46 Channel Shutdown
Category:
Social Impact
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Verizon
Title:
#NotDone
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.0
Client:
RT
Title:
#VictoryPages: Social Media History
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Spotify
Title:
2020 Wrapped
Category:
Intra-preneurship
Award:
2021 In-House Merit Award
Points:
3.0
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Award:
2021 In-House Merit Award
Points:
3.0
Client:
LinkedIn
Title:
Black History Month - Conversations For Change
Category:
Cultural Transformation
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Stella Artois
Title:
Cinema Artois
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Tencent Charity/99 Giving Day
Title:
HOPE FOR HOMETOWN
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.0
Client:
H&M
Title:
Looop
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Spotify
Title:
Play Your Part
Category:
Social Impact
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Verizon
Title:
True Calling
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.0