The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

IAPA - Adoption Agency: Ogilvy & Mather / Mumbai Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: PIE BOOKS Category: Publication Design / Book Design
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
OFFICE / GOLF / COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Boony Doll Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
CHARLOTTE Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
TAKEO PAPER SHOW [Aoyama Silver Fries] Agency: HAKUHODO Inc. / TOKYO Client: Takeo Company Limited Category: Environmental Design / Single
Dart Board Agency: BBDO / New York Client: Guinness Category: Environmental Design / Single
Kickoff Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Direct Mail / Campaign
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Company brochure 2006 Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
AKU Dog Show Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
See: The Potential of Place, Second Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Alexandria Real Estate Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Thymes Identity Campaign Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single

2006 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)

IAPA - Adoption

Public Service/Political-Print / Newspaper or Magazine - Campaign

06042A

2006 Advertising Silver Pencil

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Feathered Dinosuars and the Origin and Flights exhibit

Public Service/Political-Print / Newspaper or Magazine - Campaign

06043A

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Design Silver Pencil

FLAME, inc. / tokyo

PIE BOOKS

ARCHIGRAM: experimental architecture 1961-1974

Publication Design / Book Design

06038D

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Design Silver Pencil

FLAME, inc. / tokyo

ART TOWER MITO

ARCHIGRAM: experimental architecture 1961-1974

Public Service / Non-Profit / Educational / Posters - Single

06055D

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Advertising Silver Pencil

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE / GOLF / COACH

Consumer Television / :20 and Under - Campaign

06028T

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Interactive Silver Pencil

George Patterson Y&R / Melbourne

VB

Boony Doll

Other Digital Media / Promotional Advertising

06053N

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Advertising Silver Pencil

JWT / New York

PARTNERSHIP FOR A DRUG FREE AMERICA

CHARLOTTE

Public Service/Political-Radio / Single

06002R

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Design Silver Pencil

HAKUHODO Inc. / TOKYO

Takeo Company Limited

TAKEO PAPER SHOW [Aoyama Silver Fries]

Environmental Design / Single

06031D

2006 Design Silver Pencil

BBDO / New York

Guinness

Dart Board

Environmental Design / Single

06032D

2006 Advertising Silver Pencil

The Brooklyn Brothers / New York

United Nations Mine Action Service

Kickoff

Public Service/Political-Television / Single

06002T

2006 Advertising Silver Pencil

Leo Burnett / Lima

Ponle Corazon (Foundation Against Cancer)

Magic

Public Service/Political-Television / Single

06003T

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Direct Mail / Campaign

06046D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Design Silver Pencil

E.Co.,Ltd. / Tokyo

E.Co.,ltd.

Company brochure 2006

Collateral Design / Self-Promotion - Single Only

06028D

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Interactive Silver Pencil

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

Web Sites / Self-Promotion

06031N

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Design Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite Sdn Bhd

AKU Dog Show

Collateral Design / Posters: Campaign

06025D

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Design Silver Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Second Issue

Publication Design / Magazine Design

06041D

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Design Silver Pencil

Opto Design / New York

Alexandria Real Estate Equities, Inc.

Alexandria Real Estate

Brand and Corporate Identity Design / Annual Report

06001D

2006 Design Silver Pencil

Duffy & Partners / minneapolis

Thymes

Thymes Identity Campaign

Brand and Corporate Identity Design / Corporate Identity - Campaign

06012D

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

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