The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Picturetown Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
State of Mind Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign
Big Brother Agency: Lean Mean Fighting Machine / London Client: Virgin Bets Category: Banners - Fixed Space / Campaign
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
TAKEO PAPER SHOW 2007 Agency: Good Design Company / Shibuya Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Jabula Agency: JWT South Africa / Cape Town Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Luxor Highlighters Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stains don't stand a chance Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Sanath/Boring/Ears Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Cape Times Agency: Lowe Bull (Cape) / Cape Town Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
United Countries of Baseball - Country Maps Agency: Cole & Weber United / Seattle Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Interactive Gold Pencil

MRM Worldwide / New York

Nikon

Picturetown

Web Sites / Community-driven

08035N

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Interactive Gold Pencil

glue London / London

Royal Marines

State of Mind

Banners - Fixed Space / Campaign

08004N

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Bets

Big Brother

Banners - Fixed Space / Campaign

08005N

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Design Bronze Pencil

Good Design Company / Shibuya

TAKEO CO., LTD.

TAKEO PAPER SHOW 2007

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08025D

2008 Design Bronze Pencil

Serviceplan Hamburg GmbH & Co.KG / Muenchen

Serviceplan Hamburg

Dedication CDs

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08026D

2008 Design Gold Pencil

JWT South Africa / Cape Town

Jabula Hair and Braids

Jabula

Collateral Design / Posters - Campaign

08017D

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Design Gold Pencil

Leo Burnett India / Mumbai

Luxor Highlighters

Luxor Highlighters

Collateral Design / Posters - Campaign

08019D

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble

Stains don't stand a chance

Consumer Newspaper / Full Page or Spread - Campaign

08004A

2008 Advertising Silver Pencil

Arnold Worldwide / Boston

ESPN

Sanath/Boring/Ears

Consumer Newspaper / Full Page or Spread - Campaign

08005A

2008 Advertising Bronze Pencil

Lowe Bull (Cape) / Cape Town

Independent Newspaper

Cape Times

Consumer Newspaper / Full Page or Spread - Campaign

08006A

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Advertising Bronze Pencil

Cole & Weber United / Seattle

Nike / MLB

United Countries of Baseball - Country Maps

Collateral / P.O.P. and In-Store - Campaign

08019A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

08020A

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

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