The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Mobile Advertising / Campaign
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine Category: Publication Design / Magazine Design
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Edible Visiting Card
Agency: Dizzy Design / Mumbai
Client: Bombay Bakery Category: Collateral Design / Promotion (Agencies creating work for individuals)
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Yellow Treehouse
Agency: Aim Proximity / Auckland
Client: The Yellow Pages Group Category: Integrated Branding Campaign / Interactive and Non-Interactive
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco
Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels Category: Integrated Branding / Integrated Branding Campaign
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
iPod nano Launch Posters
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
"The Girl Effect"
Agency: Curious Pictures / New York
Client: The Nike Foundation Category: Broadcast Design / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Collateral / Promotion (Agencies creating work for individuals)
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
Hudson Gavin Martin Identity
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Corporate Identity / Corporate Identity - Campaign
Luxor Pre Highlighted Stationary
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Corporate Identity / Corporate Identity - Campaign
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes