The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Inside Out
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nickelodeon Halloween IDs
Agency: MTV Networks / New York
Client: Nickelodeon Category: Broadcast Design / Campaign
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
MERCURY
Agency: McCann Worldgroup Mumbai / mumbai
Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone
Agency: Y&R Lima/RKCR Y&R/London
Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Limited Edition #2
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts
Agency: BBH China / Shanghai
Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support
Agency: Rucker & Co. / Dallas
Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk.
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out
Category:
Broadcast Design / Campaign
Annual ID:
11264D
Award:
2011 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon
Title:
Nickelodeon Halloween IDs
Category:
Broadcast Design / Campaign
Annual ID:
11265D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Nirlep
Title:
MERCURY
Category:
Outdoor Design / Campaign
Annual ID:
11225D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Land Rover Phone
Category:
Outdoor Design / Campaign
Annual ID:
11226D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
Evil Costs
Category:
Outdoor Design / Campaign
Annual ID:
11227D
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LC Lüscher Cake
Title:
Jelly Belly
Category:
Outdoor Design / Campaign
Annual ID:
11228D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Outdoor Design / Campaign
Annual ID:
11229D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Outdoor Design / Campaign
Annual ID:
11230D
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Limited Edition #2
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11281D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
WWF China
Title:
WWF Cutouts
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11282D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer, Reporter, Microphone
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11283D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11284D
Award:
2011 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11285D
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Annual ID:
11076D
Award:
2011 Design Merit Award
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
11077D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Dallas Symphony Orchestra
Title:
Unexpected Support
Category:
Branding / Annual Report
Annual ID:
11078D
Award:
2011 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
If our walls could talk.
Category:
Branding / Annual Report
Annual ID:
11079D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
