The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Film / Documentaries
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single
PAR
Agency: Blok Design / Toronto
Client: Moxie Pictures Category: Publication Design / Book Layout Design
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Branded Applications /
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / E-Commerce
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single