The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Package Design / Package Design - Campaign
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
John Lewis Banners
Agency: Digital Production Company: unit9 / London
Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Promos / In-house Promo
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design
BMW Culture
Agency: Sagmeister Inc. / New York
Client: BMW Category: Publication Design / Book Cover Design
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series