The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Red Dot Exhibition Poster: Digilog601 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
Complice Agency: Three & Co. / Osaka Client: Complice Category: Collateral Design / Posters - Series
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Integrated Branding / Public Service Campaign

13036G

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Design Gold Pencil

Bear Meets Eagle on Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

13056T

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Writing

13059E

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Design Gold Pencil

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

13025D

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Branded Entertainment Gold Pencil

Ogilvy / Brazil

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

13011E

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Design Gold Pencil

Ogilvy / New York

IBM

Icons of Progress

Design Does / Brand Transformation

13076D

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Online Films & Video / Music Videos

13069N

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Design Gold Pencil

601bisang / seoul

601bisang

Red Dot Exhibition Poster: Digilog601

Collateral Design / Posters - Series

13004D

2013 Design Gold Pencil

Three & Co. / Osaka

Complice

Complice

Collateral Design / Posters - Series

13005D

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

13030D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

13031D

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

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