The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
One Obsession
Agency: Eleven, Inc. / San Francisco
Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary
Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai
Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
ReTweets of Love
Agency: Droga5 / New York + The Coca Cola Company / Atlanta
Client: Coca-Cola Company Category: Craft - Typography - Single or Series / Typography - Single or Series
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Craft - Typography - Single or Series / Typography - Single or Series
Noise
Agency: Grid Worldwide / Johannesburg
Client: Anti Establishment Category: Craft - Typography - Single or Series / Typography - Single or Series
Man With Machine: THINK Series
Agency: Ogilvy / New York
Client: IBM Category: Craft - Typography - Single or Series / Typography - Single or Series
Typeself
Agency: Wieden+Kennedy / Shanghai
Client: Wieden+Kennedy Shanghai Category: Craft - Typography - Single or Series / Typography - Single or Series
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony
Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Pay It Forward
Agency: Column Five / Irvine
Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Uncommonly Useful Christmas Cards
Agency: Uncommon Practice / Sydney
Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh
Agency: Rethink + Vista Print / Vancouver
Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal
Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Studies of Graphic Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
The Burger Report
Agency: thjnk ag & Leo Burnett / Munich
Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Sensus. The First Braille Comic in the World.
Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL
Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion
Agency: One Plus Partnership Limited / Hong Kong
Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping
Agency: Wildbytes / New York
Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Power of Copy
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client: Copywriters Club Nagoya Category: Consumer - Publication Design / Book Cover Design
Award:
2016 Design Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16247M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
Award:
2016 Design Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
If Your Partner Turns out to be a Tyrant
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16250M
Award:
2016 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16251M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client:
Brown-Forman / Finlandia
Title:
1000 Years of Less Ordinary
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16252M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16215M
Award:
2016 Design Merit Award
Agency:
Tian Yu Kong Advertising Agency / Shanghai
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16216M
Award:
2016 Design Merit Award
Agency:
Droga5 / New York + The Coca Cola Company / Atlanta
Client:
Coca-Cola Company
Title:
ReTweets of Love
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16262M
Award:
2016 Design Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16263M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16264M
Award:
2016 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Man With Machine: THINK Series
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16265M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Wieden+Kennedy Shanghai
Title:
Typeself
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16266M
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16079M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Be Prepared
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16080M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16081M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16082M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16083M
Award:
2016 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client:
Suntory Holdings
Title:
Japanese Harmony
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16084M
Award:
2016 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16142M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16143M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16144M
Award:
2016 Design Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16145M
Award:
2016 Design Merit Award
Agency:
Uncommon Practice / Sydney
Client:
Uncommon Practice
Title:
Uncommonly Useful Christmas Cards
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16146M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16206M
Award:
2016 Design Merit Award
Agency:
Rethink + Vista Print / Vancouver
Client:
Universal Outreach Foundation
Title:
2015 Brand Identity Refresh
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16207M
Award:
2016 Design Merit Award
Agency:
Sid Lee / Montréal
Client:
Maisonneuve-Rosemont Hospital Foundation
Title:
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16208M
Award:
2016 Design Merit Award
Agency:
BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16235M
Award:
2016 Design Merit Award
Agency:
Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16236M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16240M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
Studies of Graphic Design
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16137M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16138M
Award:
2016 Design Merit Award
Agency:
thjnk ag & Leo Burnett / Munich
Client:
McDonald´s Germany
Title:
The Burger Report
Category:
Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Annual ID:
DE16107M
Award:
2016 Design Merit Award
Agency:
Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client:
Nacional Monte de Piedad
Title:
Sensus. The First Braille Comic in the World.
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16227M
Award:
2016 Design Merit Award
Agency:
ANTI / Oslo
Client:
Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
Title:
Barcode Visual Identity
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16224M
Award:
2016 Design Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16169M
Award:
2016 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client:
Ginza Graphic Gallery
Title:
Yoshiaki Irobe: WALL
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16170M
Award:
2016 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Hubei Insun Cinema Film
Title:
Stop Motion
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16171M
Award:
2016 Design Merit Award
Agency:
Wildbytes / New York
Client:
Sephora
Title:
Kat Von D?s Live Face Mapping
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16172M
Award:
2016 Design Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16167M
Award:
2016 Design Merit Award
Agency:
OgilvyOne / London
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16168M
Award:
2016 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client:
Copywriters Club Nagoya
Title:
Power of Copy
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16130M
