The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Broadcast / Any Length - Single
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community Category: Promotional / Posters - Series
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Packaging / Specialty
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF Category: Online Films & Video / Short Form - Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding
Agency: Wieden+Kennedy / Delhi
Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
STONE MILK
Agency: FCB Brasil / São Paulo
Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Writing / Writing - Single
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital / Websites, Mobile, & Banners
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: User Activation
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Gaming
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response
Buy Back the Block
Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles
Client: Checkers & Rally's Category: Cultural Driver
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft Category: Craft - Animation / Animation - Single
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Architecture Enhancement
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Drought Pack
Agency: Joe Public United / Johannesburg
Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Annual ID:
OS_RA17009B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17044B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17029B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17030B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP17030B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Claw Thing
Category:
Craft / Writing - Single
Annual ID:
OS_RA17014B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Double Blue Tick
Category:
Craft / Writing - Single
Annual ID:
OS_RA17015B
Award:
2017 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17053B
Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17054B
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17002B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17034B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17035B
Award:
2017 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17036B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Annual ID:
OS_DE17061B
Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Annual ID:
OS_DE17045B
Award:
2017 Design Bronze Pencil
Agency:
mullen lowe / Johannesburg
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17037B
Award:
2017 Film Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17037B
Award:
2017 Design Bronze Pencil
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17073B
Award:
2017 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17074B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17039B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17033B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / Delhi
Client:
Nike, India
Title:
Da Da Ding
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17034B
Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17036B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI17037B
Award:
2017 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Annual ID:
OS_FI17043B
Award:
2017 Film Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Annual ID:
OS_FI17044B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
FCB Brasil / São Paulo
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17053B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17054B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17009B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17005B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17023B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17024B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Annual ID:
OS_RE17004B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17040B
Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett Germany / Frankfurt
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17041B
Award:
2017 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Annual ID:
OS_MO17010B
Award:
2017 UX / UI Bronze Pencil
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Annual ID:
OS_UX17002B
Award:
2017 Social Media Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17020B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
CP+B / Boulder + Ketchum / New York
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17003B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17004B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17014B
Award:
2017 Social Media Bronze Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17015B
Award:
2017 Social Media Bronze Pencil
Agency:
VML South Africa / Cape Town
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17016B
Award:
2017 Cultural Driver Bronze Pencil
Agency:
Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles
Client:
Checkers & Rally's
Title:
Buy Back the Block
Category:
Cultural Driver
Annual ID:
OS_CD17003B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17021B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Annual ID:
OS_RE17003B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17040B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17033B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Joe Public United / Johannesburg
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17025B
