The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Sobering Report
Agency: Rethink
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York
Client: The 'me too.' movement Category: Moving Image / Series
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google Category: Branding / Brand Installations
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Branding / Brand Installations
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Typography / Static
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
Toxic Toby
Agency: McCann / London + Craft/McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Twitter Aurora
Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined
Agency: Toby Ng Design / Hong Kong
Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Promotional / Booklets & Brochures
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Promotional / Posters - Series
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing
Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Posters - Series
Sex and Drugs Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Single
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Design Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Moving Image / Series
Annual ID:
OS_DE19190M
Award:
2019 Design Merit Award
Agency:
Deutsch / Los Angeles + The 'me too.' movement / New York
Client:
The 'me too.' movement
Title:
Survivor Stories
Category:
Moving Image / Series
Annual ID:
OS_DE19191M
Award:
2019 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Digital Design
Annual ID:
OS_DE19168M
Award:
2019 Design Merit Award
Agency:
BASIC® / Bay Area
Client:
Google
Title:
store.google.com
Category:
Digital Design
Annual ID:
OS_DE19169M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Digital Design
Annual ID:
OS_DE19170M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Digital Design
Annual ID:
OS_DE19171M
Award:
2019 Design Merit Award
Agency:
Bluecadet / Philadelphia
Client:
Outrider Foundation
Title:
Outrider.org
Category:
Digital Design
Annual ID:
OS_DE19172M
Award:
2019 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Spark New Zealand
Title:
Kupu
Category:
Digital Design
Annual ID:
OS_DE19173M
Award:
2019 Design Merit Award
Agency:
TBD / San Francisco + StubHub / San Francisco
Client:
StubHub
Title:
The Gift Rapper
Category:
Digital Design
Annual ID:
OS_DE19174M
Award:
2019 Design Merit Award
Agency:
Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client:
Google
Title:
The Google Assistant Ride
Category:
Branding / Brand Installations
Annual ID:
OS_DE19106M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Branding / Brand Installations
Annual ID:
OS_DE19107M
Award:
2019 Design Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
MINI EXTRAODDINARY
Category:
Branding / Brand Installations
Annual ID:
OS_DE19108M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Branding / Brand Installations
Annual ID:
OS_DE19109M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Annual ID:
OS_DE19121M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Design Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19166M
Award:
2019 Design Merit Award
Agency:
Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client:
Twitter, Inc.
Title:
Twitter Aurora
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19167M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19138M
Award:
2019 Design Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19139M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly Issue 14: Lead & Serve
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19140M
Award:
2019 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19141M
Award:
2019 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19142M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19143M
Award:
2019 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
Tai Tak Takeo Fine Paper
Title:
Superfine Defined
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19144M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19145M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19124M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19125M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19126M
Award:
2019 Design Merit Award
Agency:
NON FORM / Beijing
Client:
Central Academy of Fine Art, China
Title:
Exhibition of Anselm Kiefer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19127M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19128M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19129M
Award:
2019 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19130M
Award:
2019 Design Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19131M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19132M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Design Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19135M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Poster
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19123M
Award:
2019 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Annual ID:
OS_DE19078M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Annual ID:
OS_DE19079M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One
Category:
Branding / Logo
Annual ID:
OS_DE19080M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Annual ID:
OS_DE19081M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Annual ID:
OS_DE19083M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Annual ID:
OS_DE19084M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Annual ID:
OS_DE19085M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE19115M
