The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Livestream
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace Category: Out of Home / Billboards & Transit
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Data-Driven Personalization
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species
Agency: BETC / Paris
Client: Lacoste Category: Non-traditional & Guerrilla Marketing
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Short Form Video / Single
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Cinematography / Single
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client: SickKids Foundation Category: Radio & Audio
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles
Client: The 'me too.' movement Category: Moving Image / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Custom Content
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Publishing / Magazine - Single
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi Category: Craft / Printing & Paper Craft
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive