The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Media Relations
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Media Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Brand Voice
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Current Event Response
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Events & Experiential
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Media Relations
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York
Client: THINX Category: Brand Voice
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Brand Voice
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Community Building
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Innovation in Public Relations
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Co-Promotions
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Media Relations
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale
Agency: Edelman / New York + eBay / San Jose
Client: eBay Category: Integrated PR Campaign
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated PR Campaign
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Brand Voice
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Brand Voice
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Brand Voice
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Brand Voice
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Brand Voice
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Reputation Management
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client: CVS Health Category: Reputation Management
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Reputation Management
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Annual ID:
OS_PR20_002G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Annual ID:
OS_PR20_003G
Award:
2020 Public Relations Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Annual ID:
OS_PR20_010G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Annual ID:
OS_PR20_011G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_026G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_027G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Annual ID:
OS_PR20_020G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Annual ID:
OS_PR20_021G
Award:
2020 Public Relations Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_023S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_024S
Award:
2020 Public Relations Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_025S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Annual ID:
OS_PR20_012S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Public Relations Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Annual ID:
OS_PR20_007S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Annual ID:
OS_PR20_008S
Award:
2020 Public Relations Silver Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Annual ID:
OS_PR20_006S
Award:
2020 Public Relations Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Annual ID:
OS_PR20_004B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Annual ID:
OS_PR20_013B
Award:
2020 Public Relations Bronze Pencil
Agency:
BBDO / New York + Biscuit Filmworks / New York
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Annual ID:
OS_PR20_014B
Award:
2020 Public Relations Bronze Pencil
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Annual ID:
OS_PR20_015B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Annual ID:
OS_PR20_016B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Annual ID:
OS_PR20_009B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_028B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Annual ID:
OS_PR20_022B
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Annual ID:
OS_PR20_030M
Award:
2020 Public Relations Merit Award
Agency:
BETC / Paris
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Annual ID:
OS_PR20_031M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Annual ID:
OS_PR20_032M
Award:
2020 Public Relations Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_069M
Award:
2020 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client:
DOVE Chocolate
Title:
She's in Business
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_070M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + eBay / San Jose
Client:
eBay
Title:
The Crash Sale
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_071M
Award:
2020 Public Relations Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_072M
Award:
2020 Public Relations Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_073M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_074M
Award:
2020 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
All Together Cereal
Category:
Brand Voice
Annual ID:
OS_PR20_047M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Annual ID:
OS_PR20_048M
Award:
2020 Public Relations Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Annual ID:
OS_PR20_049M
Award:
2020 Public Relations Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Annual ID:
OS_PR20_050M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Annual ID:
OS_PR20_051M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Brand Voice
Annual ID:
OS_PR20_052M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Annual ID:
OS_PR20_053M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Reputation Management
Annual ID:
OS_PR20_054M
Award:
2020 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Annual ID:
OS_PR20_055M
Award:
2020 Public Relations Merit Award
Agency:
Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Annual ID:
OS_PR20_056M
Award:
2020 Public Relations Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Reputation Management
Annual ID:
OS_PR20_057M
