The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Joel Is Not Happy Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Craft / Use of Technology
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
Deaf 911 Agency: Saatchi & Saatchi Wellness / New York Client: St. Ann's for the Deaf Category: Applications
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile
#Romanovs100 AR Photo Album Agency: RT / Moscow Client: RT Category: Craft / Art Direction
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Art Direction
Read Upright Agency: Heimat / Zürich Client: Kieser Training Category: Mobile Advertising
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Checkout Checkpoint Agency: Colenso BBDO / Auckland + Bank of New Zealand / Auckland Client: Bank of New Zealand Category: Gaming
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Utility
Homeless Delivery Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR Client: Deliveroo Category: Utility
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Utility
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Use of Technology
Air Max Graffiti Stores Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo Client: Nike Category: Utility / E-Commerce
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Applications
Jetlag Social Club Agency: Isobar / France Client: Flying Blue Category: Applications
YOU-turn Agency: FCB Canada / Toronto Client: Responsible Gaming Counsel Category: Applications
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Applications
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: Applications
Blood Beacon Agency: Wunderman Thompson / Taipei Client: Taipei Blood Center Category: Applications
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications
Silent Whistle Agency: Leo Burnett / Sydney Client: Samsung Category: Physical Product & Mobile Integration
Homeless Delivery Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR Client: Deliveroo Category: Innovation in Mobile

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Mobile Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_MO20_022S

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Craft / Art Direction

OS_MO20_021G

2020 Mobile Silver Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Mobile Advertising

OS_MO20_010S

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Mobile Advertising

OS_MO20_011B

2020 Mobile Bronze Pencil

TBWA\Chiat\Day / New York + Park Pictures / New York

Mountain Dew

Joel Is Not Happy

Mobile Advertising

OS_MO20_012B

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_015G

2020 Mobile Silver Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_016S

2020 Mobile Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_017S

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Mobile Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming

OS_MO20_014G

2020 Mobile Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

OS_MO20_013B

2020 Mobile Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_MO20_002G

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Utility

OS_MO20_006G

2020 Mobile Silver Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Utility

OS_MO20_007S

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_MO20_023G

2020 Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Craft / Use of Technology

OS_MO20_024S

2020 Mobile Silver Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Craft / Use of Technology

OS_MO20_025S

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft / Use of Technology

OS_MO20_026B

2020 Mobile Gold Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Utility / E-Commerce

OS_MO20_008G

2020 Mobile Bronze Pencil

Ogilvy Brasil / São Paulo

Petz

Pet-Commerce

Utility / E-Commerce

OS_MO20_009B

2020 Mobile Silver Pencil

Saatchi & Saatchi Wellness / New York

St. Ann's for the Deaf

Deaf 911

Applications

OS_MO20_003S

2020 Mobile Silver Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis

Système U

What's in it?

Applications

OS_MO20_004S

2020 Mobile Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Applications

OS_MO20_005B

2020 Mobile Gold Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Physical Product & Mobile Integration

OS_MO20_019G

2020 Mobile Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Physical Product & Mobile Integration

OS_MO20_020S

2020 Mobile Bronze Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Innovation in Mobile

OS_MO20_027B

2020 Mobile Merit Award

RT / Moscow

RT

#Romanovs100 AR Photo Album

Craft / Art Direction

OS_MO20_046M

2020 Mobile Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Craft / Art Direction

OS_MO20_047M

2020 Mobile Merit Award

Heimat / Zürich

Kieser Training

Read Upright

Mobile Advertising

OS_MO20_041M

2020 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_043M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_044M

2020 Mobile Merit Award

Colenso BBDO / Auckland + Bank of New Zealand / Auckland

Bank of New Zealand

Checkout Checkpoint

Gaming

OS_MO20_042M

2020 Mobile Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Utility

OS_MO20_035M

2020 Mobile Merit Award

BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR

Deliveroo

Homeless Delivery

Utility

OS_MO20_036M

2020 Mobile Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Utility

OS_MO20_037M

2020 Mobile Merit Award

Google Creative Lab / New York + Google / New York

Google

Recorder

Utility

OS_MO20_038M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Craft / Use of Technology

OS_MO20_048M

2020 Mobile Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Craft / Use of Technology

OS_MO20_049M

2020 Mobile Merit Award

AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo

Nike

Air Max Graffiti Stores

Utility / E-Commerce

OS_MO20_039M

2020 Mobile Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

Utility / E-Commerce

OS_MO20_040M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Applications

OS_MO20_028M

2020 Mobile Merit Award

Isobar / France

Flying Blue

Jetlag Social Club

Applications

OS_MO20_029M

2020 Mobile Merit Award

FCB Canada / Toronto

Responsible Gaming Counsel

YOU-turn

Applications

OS_MO20_030M

2020 Mobile Merit Award

Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram

Samsung

Now, words aren't just heard, but felt.

Applications

OS_MO20_031M

2020 Mobile Merit Award

Jung von Matt/Limmat / Zurich

Samsung Switzerland

A Touch of History

Applications

OS_MO20_032M

2020 Mobile Merit Award

Wunderman Thompson / Taipei

Taipei Blood Center

Blood Beacon

Applications

OS_MO20_033M

2020 Mobile Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Applications

OS_MO20_034M

2020 Mobile Merit Award

Leo Burnett / Sydney

Samsung

Silent Whistle

Physical Product & Mobile Integration

OS_MO20_045M

2020 Mobile Merit Award

BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR

Deliveroo

Homeless Delivery

Innovation in Mobile

OS_MO20_050M

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