The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Out of Home / Series
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
N4TURE'S NUMB3R5
Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin
Client: WWF Germany Category: Data Visualization / Static
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Current Event Response
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Experiential / Virtual Events
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Moving Image / Single
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
A Future Begins
Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client: Chipotle Category: Animation / Single
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Integrated Campaign
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross Category: Film
David’s Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Audio
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Writing / Series
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: HandsAway Category: Experiential / Brand Installations
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Dynamic Billboards & Transit
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Cultural Driver
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al. Category: Cultural Driver
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Social Channel / Multi-Platform
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet Category: Brand Partnerships
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Brand Partnerships
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Craft / Art Direction
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Design
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Artist / Brand Collaboration
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Artist / Brand Collaboration
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Storytelling
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Music Videos
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Stunts & Activations