The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Ability Signs
Agency: Rethink + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Post / Single
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Short Form Video / Single
Uber Heetch
Agency: Marcel / Paris
Client: Heetch Category: Innovation & Transformation / Innovation in Direct Marketing
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Direct Marketing
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Current Event Response
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Packaging / Specialty
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Media Relations
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Products
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design
One House To Save Many
Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Long Form - Single
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha Category: Out of Home / P.O.P. & In-Store
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Custom Content
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Ecommerce
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Promotional / Posters - Series
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Social Impact
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Social Impact
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Creative Effectiveness / CSR
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Creative Effectiveness / Consumer / Brand
The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client: Lululemon Category: Cinematography / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Cinematography / Single
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Branding / Corporate Communications
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Public Relations
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
Award:
2022 Pharma Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Annual ID:
OS22_PH010B
Award:
2022 Design Bronze Pencil
Agency:
Rethink + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE045B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC014B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA018B
Award:
2022 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Post / Single
Annual ID:
OS22_SM021B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Short Form Video / Single
Annual ID:
OS22_BE024B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Short Form Video / Single
Annual ID:
OS22_BE025B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM040B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM041B
Award:
2022 Public Relations Bronze Pencil
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Current Event Response
Annual ID:
OS22_PR024B
Award:
2022 Social Media Bronze Pencil
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM038B
Award:
2022 Design Bronze Pencil
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Annual ID:
OS22_DE039B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Annual ID:
OS22_DM029B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Annual ID:
OS22_PR016B
Award:
2022 Public Relations Bronze Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Media Relations
Annual ID:
OS22_PR017B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Products
Annual ID:
OS22_HW020B
Award:
2022 Design Bronze Pencil
Agency:
Nike / Portland + Stink Studios / New York
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Annual ID:
OS22_DE040B
Award:
2022 IP & Products Bronze Pencil
Agency:
Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client:
Suncorp Brand
Title:
One House To Save Many
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP012B
Award:
2022 Film Bronze Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI025B
Award:
2022 Film Bronze Pencil
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI026B
Award:
2022 Film Bronze Pencil
Agency:
Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client:
Rocket Mortgage & Rocket Homes
Title:
Dream House
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI027B
Award:
2022 Film Bronze Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI028B
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI029B
Award:
2022 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI030B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Print
Annual ID:
OS22_HW025B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS22_DM028B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Annual ID:
OS22_RA014B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Custom Content
Annual ID:
OS22_RA015B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Ecommerce
Annual ID:
OS22_EX021B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE037B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Creative X Meta
Client:
WhatsApp
Title:
Check It Before You Share It
Category:
Social Impact
Annual ID:
OS22_BS010B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Social Impact
Annual ID:
OS22_BS011B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Social Impact
Annual ID:
OS22_BS012B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
DDB / Budapest
Client:
Juranyi Theater
Title:
Theater to Go
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_RA019B
Award:
2022 Design Bronze Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE043B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE033B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE011B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Netflix
Client:
Netflix
Title:
The Netflix Marquee
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS007B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client:
Oatly
Title:
The Milk Captcha
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS008B
Award:
2022 Design Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_DE050B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE009B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE010B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Cinematography / Single
Annual ID:
OS22_MI050B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Annual ID:
OS22_MI051B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Annual ID:
OS22_MI052B
Award:
2022 Design Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE034B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Casting
Annual ID:
OS22_MI057B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Public Relations
Annual ID:
OS22_HW029B
Award:
2022 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Annual ID:
OS22_PT016B
