The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Best of Film & Video
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: User-Generated Content
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Cinema Advertising
Power Your Holidays Film
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop
Agency: VCCP / San Francisco
Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Over 60 Seconds - Single
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Television & VOD / Over 60 Seconds - Single
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
R.I.P. Leon
Agency: Apple / Cupertino
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Single
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Television & VOD / Over 60 Seconds - Single
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Series
Unfiltered
Agency: BBDO / New York
Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
The incomplete history of pleasure
Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client: Tulipán + UNFPA Category: Brand Partnerships
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Innovation & Transformation / Innovation in Film
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Trajectory
Agency: TBWA\ESPAÑA / Madrid
Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Online-only Films & Video / Over 60 Seconds - Single
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Best of Discipline Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Annual ID:
OS23_FI000G
Award:
2023 Film & Video Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI008G
Award:
2023 Film & Video Gold Pencil
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI006G
Award:
2023 Film & Video Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Annual ID:
OS23_FI011G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI001G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Annual ID:
OS23_FI009G
Award:
2023 Film & Video Gold Pencil
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Annual ID:
OS23_FI010G
Award:
2023 Film & Video Gold Pencil
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays Film
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI007G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI002G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI003G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI004G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI005G
Award:
2023 Film & Video Silver Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI020S
Award:
2023 Film & Video Silver Pencil
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI021S
Award:
2023 Film & Video Silver Pencil
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI022S
Award:
2023 Film & Video Silver Pencil
Agency:
VCCP / San Francisco
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI023S
Award:
2023 Film & Video Silver Pencil
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI016S
Award:
2023 Film & Video Silver Pencil
Agency:
DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI017S
Award:
2023 Film & Video Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI018S
Award:
2023 Film & Video Silver Pencil
Agency:
Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client:
Squarespace
Title:
The Singularity
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI019S
Award:
2023 Film & Video Silver Pencil
Agency:
Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI013S
Award:
2023 Film & Video Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI012S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Annual ID:
OS23_FI024S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI014S
Award:
2023 Film & Video Silver Pencil
Agency:
GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI015S
Award:
2023 Film & Video Bronze Pencil
Agency:
The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI029B
Award:
2023 Film & Video Bronze Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI030B
Award:
2023 Film & Video Bronze Pencil
Agency:
AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client:
CNN
Title:
The Polygraph
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI031B
Award:
2023 Film & Video Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI032B
Award:
2023 Film & Video Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI033B
Award:
2023 Film & Video Bronze Pencil
Agency:
GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client:
Globant
Title:
Reinventing Consultancy
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI028B
Award:
2023 Film & Video Bronze Pencil
Agency:
BBDO / New York
Client:
Snickers
Title:
Unfiltered
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI025B
Award:
2023 Film & Video Bronze Pencil
Agency:
Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI026B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Film & Video Bronze Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Annual ID:
OS23_FI035B
Award:
2023 Film & Video Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI027B
Award:
2023 Film & Video Bronze Pencil
Agency:
BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client:
Tulipán + UNFPA
Title:
The incomplete history of pleasure
Category:
Brand Partnerships
Annual ID:
OS23_FI036B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI037B
Award:
2023 Film & Video Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI038B
Award:
2023 Film & Video Merit Award
Agency:
CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI109M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online-only Films & Video / Varying Length Series
Annual ID:
OS23_FI110M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI084M
Award:
2023 Film & Video Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI085M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI086M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client:
Taiwan Association of Family Medicine
Title:
Blow with Love
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI087M
Award:
2023 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client:
Central Department Store
Title:
Girls In White
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI088M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
CRUZ ROJA
Title:
Trajectory
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI089M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI090M
Award:
2023 Film & Video Merit Award
Agency:
Anorak NoA / Oslo + Amnesty / Oslo
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI091M
Award:
2023 Film & Video Merit Award
Agency:
Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI092M
