The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen
Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Packaging / Specialty
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Typography / Static
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Service Design / Customer Experience (CX)
Life in the Beijing Opera
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
Kent
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: SDX Joint Publishing Company Category: Editorial / Books
Lens & Landscape
Agency: T-Change Design Studio / Nanjing
Client: Northing Category: Editorial / Books
The New Swiss Passport
Agency: Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client: Federal Office of Police of Switzerland Category: Editorial / Books
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client: HERSHEY's Category: Editorial / Books
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Editorial / Books
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Packaging / Mass-market
Annual ID:
OS23_DE119M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Annual ID:
OS23_DE121M
Award:
2023 Design Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Annual ID:
OS23_DE141M
Award:
2023 Design Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Out of Home / Series
Annual ID:
OS23_DE142M
Award:
2023 Design Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Out of Home / Series
Annual ID:
OS23_DE143M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Out of Home / Series
Annual ID:
OS23_DE144M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE156M
Award:
2023 Design Merit Award
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE157M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE158M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE159M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client:
The Ad Council (in partnership with Opportunity@Work)
Title:
Tear the Paper Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE160M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Annual ID:
OS23_DE163M
Award:
2023 Design Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Art Direction
Annual ID:
OS23_DE164M
Award:
2023 Design Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_DE165M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_DE166M
Award:
2023 Design Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Annual ID:
OS23_DE167M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Annual ID:
OS23_DE168M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_DE169M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Craft / Art Direction
Annual ID:
OS23_DE170M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_DE171M
Award:
2023 Design Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DE172M
Award:
2023 Design Merit Award
Agency:
Field Trip NYC, LLC / New York
Client:
Field Trip
Title:
The Burn Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE173M
Award:
2023 Design Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_DE174M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Annual ID:
OS23_DE175M
Award:
2023 Design Merit Award
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_DE176M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_DE177M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_DE178M
Award:
2023 Design Merit Award
Agency:
TigerPan Design Lab. / shenzhen
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Annual ID:
OS23_DE122M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Packaging / Specialty
Annual ID:
OS23_DE123M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Packaging / Specialty
Annual ID:
OS23_DE124M
Award:
2023 Design Merit Award
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Annual ID:
OS23_DE125M
Award:
2023 Design Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Annual ID:
OS23_DE189M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Typography / Static
Annual ID:
OS23_DE101M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Annual ID:
OS23_DE100M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE161M
Award:
2023 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
Life in the Beijing Opera
Category:
Editorial / Books
Annual ID:
OS23_DE091M
Award:
2023 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
SDX Joint Publishing Company
Title:
Kent
Category:
Editorial / Books
Annual ID:
OS23_DE092M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Northing
Title:
Lens & Landscape
Category:
Editorial / Books
Annual ID:
OS23_DE093M
Award:
2023 Design Merit Award
Agency:
Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client:
Federal Office of Police of Switzerland
Title:
The New Swiss Passport
Category:
Editorial / Books
Annual ID:
OS23_DE094M
Award:
2023 Design Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Annual ID:
OS23_DE095M
Award:
2023 Design Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Editorial / Books
Annual ID:
OS23_DE096M
