The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single