The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive

AXE BCWW Campaign Agency: BBH / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive

Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive

Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive

JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive

The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive

HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive

Spoon Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites

Sing-O-Mat Agency: FEUER Kommunikation und Design AG / München Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites

Riney Website Agency: Hal Riney Publicis / San Francisco Client: Publicis & Hal Riney Category: Self-Promotion / Websites

nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites

Self Promotion 2.0 Agency: Jung von Matt / Stockholm Client: Jung von Matt Category: Self-Promotion / Websites

Ends of the Earth Agency: McKinney / durham Client: McKinney Category: Self-Promotion / Websites

Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign

YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign

Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign

Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign

Find Your One in a Million Agency: AKQA / London Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

BBC Newspaper Boxes Agency: BBDO / New York Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Travelers Interactive Wall Agency: Fallon / Minneapolis Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

MINI Clubman. The other test-drive. Agency: Interone Worldwide GmbH / Munich Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Nike Windrunner Collectibles Agency: PostVisual.com / Mapo-gu Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Credo Text Projection Agency: SS+K / New York Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Actively Safe Storefront Projection Agency: Team One / El Segundo Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

IAC Video Wall Agency: Trollback+Company / New York Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Didiom - Mobile Music Marketplace Agency: Didiom LLC / New York Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile

Smirnoff.mobi Agency: AKQA / London Client: Smirnoff Category: Mobile Advertising / Single

Get it straight Agency: Jung von Matt AG / Stuttgart Client: Robert Bosch Category: Mobile Advertising / Single

3 Para Agency: Lean Mean Fighting Machine / London Client: Harper Collins Category: Mobile Advertising / Single

Say Goodbye Agency: Ogilvy & Mather / Hong Kong Client: Motorola Category: Mobile Advertising / Single

Nike AF1 Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single

Underwater Case PT-029 Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single

Concept to Kitchen Agency: Avenue A | Razorfish / San Francisco Client: Breville Category: Web Sites / E-Commerce

IKEA Site Redesign Agency: HUGE / Brooklyn Client: IKEA Category: Web Sites / E-Commerce

Levi's® Europe Agency: Lateral / London Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce

Fuel for Life Agency: Megalo(s) / Annecy le Vieux Client: Diesel Parfums Category: Web Sites / E-Commerce

Because We Care Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Diesel Category: Web Sites / E-Commerce

Meet the DJs Agency: Agency Republic / London Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content

ECOLOGIC SIGNATURE Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single

Swedish National Encyclopedia Agency: Forsman & Bodenfors / Gothenburg Client: NE Nationalencyclopedin Category: Email Marketing / Single

Bush Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Email Marketing / Single

TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online

Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online

AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online

Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online

Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online

adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online

Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online

Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online

Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online

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Agency

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Title

Category

Annual ID

Award: 2008 Interactive Merit Award

Agency: 42 Entertainment / Pasadena

Client: Trent Reznor/NIN

Title: Year Zero

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08252N

Award: 2008 Interactive Merit Award

Agency: BBH / New York

Client: Unilever

Title: AXE BCWW Campaign

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08253N

Award: 2008 Interactive Merit Award

Agency: Crispin Porter + Bogusky / Coconut Grove

Client: Sprite

Title: Sublymonal Integrated

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08254N

Award: 2008 Interactive Merit Award

Agency: DDB Berlin GmbH / Berlin

Client: Volkswagen AG

Title: Schlämmer's quest

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08255N

Award: 2008 Interactive Merit Award

Agency: Dentsu Inc. / Tokyo

Client: Syueisha Inc.

Title: JUMP SQ. "Hide-and-seek Advertising" Campaign

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08256N

Award: 2008 Interactive Merit Award

Agency: Doubleyou / Barcelona

Client: Atrapalo.com

Title: The first TV show that doesn't happen on TV

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08257N

Award: 2008 Interactive Merit Award

Agency: Leo Burnett/Arc Worldwide Singapore / Singapore

Client: Hewlett-Packard

Title: HP Toyrama

Category: Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID: 08258N

Award: 2008 Interactive Merit Award

Agency: Bascule Inc. / Minato-ku, Tokyo

Client: Spoon Inc.

Title: Spoon

Category: Self-Promotion / Websites

Annual ID: 08259N

Award: 2008 Interactive Merit Award

Award:
2008 Interactive Merit Award

Agency:
42 Entertainment / Pasadena

Client:
Trent Reznor/NIN

Title:
Year Zero

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08252N

Award:
2008 Interactive Merit Award

Agency:
BBH / New York

Client:
Unilever

Title:
AXE BCWW Campaign

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08253N

Award:
2008 Interactive Merit Award

Agency:
Crispin Porter + Bogusky / Coconut Grove

Client:
Sprite

Title:
Sublymonal Integrated

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08254N

Award:
2008 Interactive Merit Award

Agency:
DDB Berlin GmbH / Berlin

Client:
Volkswagen AG

Title:
Schlämmer's quest

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08255N

Award:
2008 Interactive Merit Award

Agency:
Dentsu Inc. / Tokyo

Client:
Syueisha Inc.

Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08256N

Award:
2008 Interactive Merit Award

Agency:
Doubleyou / Barcelona

Client:
Atrapalo.com

Title:
The first TV show that doesn't happen on TV

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08257N

Award:
2008 Interactive Merit Award

Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore

Client:
Hewlett-Packard

Title:
HP Toyrama

Category:
Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID:
08258N

Award:
2008 Interactive Merit Award

Agency:
Bascule Inc. / Minato-ku, Tokyo

Client:
Spoon Inc.

Title:
Spoon

Category:
Self-Promotion / Websites

Annual ID:
08259N

Award:
2008 Interactive Merit Award

Agency:
FEUER Kommunikation und Design AG / München

Client:
FEUER Kommunikation und Design AG

Title:
Sing-O-Mat

Category:
Self-Promotion / Websites

Annual ID:
08260N

Award:
2008 Interactive Merit Award

Agency:
Hal Riney Publicis / San Francisco

Client:
Publicis & Hal Riney

Title:
Riney Website

Category:
Self-Promotion / Websites

Annual ID:
08261N

Award:
2008 Interactive Merit Award

Agency:
Jung von Matt AG / Hamburg

Client:
Jung von Matt/next GmbH

Title:
nextwall

Category:
Self-Promotion / Websites

Annual ID:
08262N

Award:
2008 Interactive Merit Award

Agency:
Jung von Matt / Stockholm

Client:
Jung von Matt

Title:
Self Promotion 2.0

Category:
Self-Promotion / Websites

Annual ID:
08263N

Award:
2008 Interactive Merit Award

Agency:
McKinney / durham

Client:
McKinney

Title:
Ends of the Earth

Category:
Self-Promotion / Websites

Annual ID:
08264N

Award:
2008 Interactive Merit Award

Agency:
Goodby, Silverstein and Partners / San Francisco