The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
The Earphones Note
Agency: Scholz & Friends / Berlin
Client: Panasonic Marketing Europe Category: Package Design / Single
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single