The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign