The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Fallout 3 PAX Experience Agency: AKQA / Washington Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin Agency: Hill Holliday / Boston Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins Agency: 180LA / Santa Monica Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media

2010 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Events and Installations / Creative positioning of a brand outside traditional or online media

10074E

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Branded Entertainment Bronze Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Events and Installations / Creative positioning of a brand outside traditional or online media

10076E

2010 Branded Entertainment Merit Award

AKQA / Washington

Bethesda Softworks

Fallout 3 PAX Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

10077E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Autism Speaks

Baby Strollers

Events and Installations / Creative positioning of a brand outside traditional or online media

10078E

2010 Branded Entertainment Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Memorabilia on Microsoft Surface

Events and Installations / Creative positioning of a brand outside traditional or online media

10079E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

The City of Boston

Visit-the-Pin

Events and Installations / Creative positioning of a brand outside traditional or online media

10080E

2010 Branded Entertainment Merit Award

180LA / Santa Monica

Sony

VAIO Mannequins

Events and Installations / Creative positioning of a brand outside traditional or online media

10081E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Events and Installations / Creative positioning of a brand outside traditional or online media

10082E

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