The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Campaign
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1 Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Beyond The Still Agency: Grey New York / New York Client: Canon Category: Branded Content / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Branded Content / Single
Ride Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Content / Single
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

THE METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Campaign

11073T

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

The Last Text Integrated Campaign

Branded Content / Campaign

11074T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE LONDON METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Single

11397T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Branded Content / Single

11398T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft

KIN Journey - Visit 1

Branded Content / Single

11399T

2011 Advertising Merit Award

Grey New York / New York

Canon

Beyond The Still

Branded Content / Single

11400T

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Branded Content / Single

11401T

2011 Advertising Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Branded Content / Single

11402T

2011 Advertising Merit Award

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Branded Content / Single

11403T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Ride

Branded Content / Single

11404T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Branded Content / Single

11405T

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 3

Branded Content / Single

11406T

2011 Advertising Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Content / Single

11407T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Branded Content / Campaign

11408T

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