The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Campaign
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1 Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Beyond The Still Agency: Grey New York / New York Client: Canon Category: Branded Content / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Branded Content / Single
Ride Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Content / Single

2011 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

THE METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Campaign

11073T

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

The Last Text Integrated Campaign

Branded Content / Campaign

11074T

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Branded Content / Campaign

11408T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE LONDON METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Single

11397T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Branded Content / Single

11398T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft

KIN Journey - Visit 1

Branded Content / Single

11399T

2011 Advertising Merit Award

Grey New York / New York

Canon

Beyond The Still

Branded Content / Single

11400T

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Branded Content / Single

11401T

2011 Advertising Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Branded Content / Single

11402T

2011 Advertising Merit Award

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Branded Content / Single

11403T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Ride

Branded Content / Single

11404T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Branded Content / Single

11405T

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 3

Branded Content / Single

11406T

2011 Advertising Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Content / Single

11407T

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