The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE
Agency: Drill / Shibuya
Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry
Agency: Furlined / Santa Monica
Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot
Agency: Sid Lee / Montreal
Client: adidas AG Category: Online Films & Video / Short Form - Single
Tomorrow starts now
Agency: TBWA Berlin / Berlin
Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral
Agency: Zambezi / Venice
Client: smartwater Category: Online Films & Video / Short Form - Single
Pizza Hero
Agency: CP+B / Boulder
Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad
Agency: Deutsch Inc. / NEw york
Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Grey
Title:
Agency Spy
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12240N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12241N
Award:
2012 Interactive Merit Award
Agency:
mount inc. / Shibuya-ku
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12242N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
75 Watts
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12237N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Shane Fistell- A Portrait of Tourette Syndrome
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12238N
Award:
2012 Interactive Merit Award
Agency:
unit9 / London
Client:
The Asian Art Museum of San Francisco
Title:
The Bali Temple Explorer
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12239N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Annual ID:
12093N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Annual ID:
12094N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Annual ID:
12095N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Annual ID:
12096N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Annual ID:
12097N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Annual ID:
12098N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Annual ID:
12099N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Annual ID:
12100N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Annual ID:
12101N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Annual ID:
12102N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Annual ID:
12207N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Online Films & Video / Short Form - Single
Annual ID:
12208N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Hitchhiker
Category:
Online Films & Video / Short Form - Single
Annual ID:
12209N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Online Films & Video / Short Form - Single
Annual ID:
12210N
Award:
2012 Interactive Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Films & Video / Short Form - Single
Annual ID:
12211N
Award:
2012 Interactive Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Films & Video / Short Form - Single
Annual ID:
12212N
Award:
2012 Interactive Merit Award
Agency:
Drill / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Online Films & Video / Short Form - Single
Annual ID:
12213N
Award:
2012 Interactive Merit Award
Agency:
Furlined / Santa Monica
Client:
Snickers
Title:
The Man Who Played Literally Hungry
Category:
Online Films & Video / Short Form - Single
Annual ID:
12214N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories: A New/Old Prosthetic
Category:
Online Films & Video / Short Form - Single
Annual ID:
12215N
Award:
2012 Interactive Merit Award
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Online Films & Video / Short Form - Single
Annual ID:
12216N
Award:
2012 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas AG
Title:
HERO spot
Category:
Online Films & Video / Short Form - Single
Annual ID:
12217N
Award:
2012 Interactive Merit Award
Agency:
TBWA Berlin / Berlin
Client:
adidas AG
Title:
Tomorrow starts now
Category:
Online Films & Video / Short Form - Single
Annual ID:
12218N
Award:
2012 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Explore Your World
Category:
Online Films & Video / Short Form - Single
Annual ID:
12219N
Award:
2012 Interactive Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Annual ID:
12220N
Award:
2012 Interactive Merit Award
Agency:
Zambezi / Venice
Client:
smartwater
Title:
Jennifer Aniston Goes Viral
Category:
Online Films & Video / Short Form - Single
Annual ID:
12221N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12139N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
Microsoft
Title:
Windows Azure iPad Ad
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12140N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12141N
Award:
2012 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12142N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
12146N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12147N
Award:
2012 Interactive Merit Award
Agency:
Enlighten / Ann Arbor
Client:
Enlighten
Title:
WhatWasThere
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12148N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12149N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12150N
