The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Edit
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Whale
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Collateral Design / Promotion
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX Category: Corporate Identity / Campaign
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Websites / Corporate Website
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Hangeul.Dream.Path.
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral Design / Posters - Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360