The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Edit
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Whale
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Collateral Design / Promotion
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Websites / E-Commerce
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX Category: Corporate Identity / Campaign
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Websites / Corporate Website
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Hangeul.Dream.Path.
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral Design / Posters - Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Annual ID:
12044E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Annual ID:
12045E
Award:
2012 Advertising Bronze Pencil
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12113G
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett, Toronto
Title:
Edit
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12025D
Award:
2012 Interactive Bronze Pencil
Agency:
PARTY / Tokyo
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
12082N
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Annual ID:
12039E
Award:
2012 Advertising Bronze Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Anta
Title:
Anta “shoebox” installation
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12031A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12032A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E
Award:
2012 Interactive Bronze Pencil
Agency:
Digitaria / San Diego
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Annual ID:
12017N
Award:
2012 Interactive Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Annual ID:
12018N
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path
Category:
Publication Design / Book Layout Design
Annual ID:
12055D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A
Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A
Award:
2012 Advertising Bronze Pencil
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Killer Bees
Category:
Consumer Radio / Single
Annual ID:
12048R
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Interactive Bronze Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12037N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12038N
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Whale
Category:
Outdoor Design / Transit - Single
Annual ID:
12050D
Award:
2012 Interactive Bronze Pencil
Agency:
HUGE / Brooklyn
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Annual ID:
12029N
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R
Award:
2012 Interactive Bronze Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Annual ID:
12002N
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Brasil
Title:
Typography
Category:
Collateral Design / Promotion
Annual ID:
12040D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A
Award:
2012 Interactive Bronze Pencil
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Annual ID:
12012N
Award:
2012 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12025N
Award:
2012 Design Bronze Pencil
Agency:
524 Studio / Beijing
Client:
524 ARCHITECTURE
Title:
524A-ArchiTypo
Category:
Corporate Identity / Campaign
Annual ID:
12013D
Award:
2012 Design Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Annual ID:
12014D
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is (story 1, character 1)
Category:
Broadcast Design / Campaign
Annual ID:
12062D
Award:
2012 Design Bronze Pencil
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Branding / Logo Design
Annual ID:
12010D
Award:
2012 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI International
Title:
MINI Rocketman Concept
Category:
Broadcast Design / Animation
Annual ID:
12064D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Annual ID:
12007E
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Websites / Corporate Website
Annual ID:
12007N
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Annual ID:
12055R
Award:
2012 Advertising Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12018A
Award:
2012 Advertising Bronze Pencil
Agency:
VITRO / San Diego
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12019A
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12032D
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral Design / Posters - Campaign
Annual ID:
12033D
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
