The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Aires libres – Amherst Park Anamorphic Installation
Agency: Paprika / Montreal
Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
Curiosism Book
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Category: Publication Design / Book Cover Design
Subtitles
Agency: Ogilvy Peru / Lima
Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
Underscore N°3: The Fight Issue
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Magazine Layout Design
Search Stories
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Best Brand Channel
The Unstoppable Tour
Agency: McKinney / durham
Client: Abbott Laboratories Category: Best Brand Channel
Whale
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
Jeep In
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Promos / Gaming Promos
'Cloud of Unknowing' - Venice Biennale 2011
Agency: Asylum / Singapore
Client: National Arts Council Category: Branding / Booklet/Brochure
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12051R
Award:
2012 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
SDC du village / Aires libres
Title:
Aires libres – Amherst Park Anamorphic Installation
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12047D
Award:
2012 Advertising Bronze Pencil
Agency:
MADRE / Capital Federal
Client:
Destilados Argentinos S.A.
Title:
1882 Anxious People and a pen cap
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12077T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Date
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12078T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12079T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Advertising Bronze Pencil
Agency:
Bv McCann Erickson Romania / Bucharest
Client:
Kandia Dulce
Title:
American Rom
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12111G
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Interactive Bronze Pencil
Agency:
VML Australia / IdeaWorks / Sydney
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Annual ID:
12088N
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca
Title:
Curiosism Book
Category:
Publication Design / Book Cover Design
Annual ID:
12053D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Peru / Lima
Client:
English Excellence
Title:
Subtitles
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12062E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12195E
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12015A
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Annual ID:
12022A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Annual ID:
12023A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Annual ID:
12030E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Annual ID:
12031E
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12025N
Award:
2012 Interactive Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
21st Century Beetle – Rock 'n' Scroll.
Category:
Craft / Interface Design
Annual ID:
12074N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Craft / Interface Design
Annual ID:
12075N
Award:
2012 Design Bronze Pencil
Agency:
HJGHER / Singapore
Client:
Underscore
Title:
Underscore N°3: The Fight Issue
Category:
Publication Design / Magazine Layout Design
Annual ID:
12056D
Award:
2012 Interactive Bronze Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12059N
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path
Category:
Publication Design / Book Layout Design
Annual ID:
12055D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Annual ID:
12054E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Best Brand Channel
Annual ID:
12055E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Annual ID:
12056E
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Whale
Category:
Outdoor Design / Transit - Single
Annual ID:
12050D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ferroconcrete / Los Angeles
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Annual ID:
12016E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Fiat Auto Poland S.A.
Title:
Jeep In
Category:
Promos / Gaming Promos
Annual ID:
12065E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Awakening
Category:
Promos / Gaming Promos
Annual ID:
12066E
Award:
2012 Design Bronze Pencil
Agency:
Asylum / Singapore
Client:
National Arts Council
Title:
'Cloud of Unknowing' - Venice Biennale 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12006D
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12113G
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Advertising Bronze Pencil
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12018A
Award:
2012 Advertising Bronze Pencil
Agency:
VITRO / San Diego
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12019A
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12008A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12009A
