The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle Category: Social Media / Branded Social Post
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Wee You-Things Blocks
Agency: Office / San Francisco
Client: Wee Society Category: Product Design / Single or Series
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Single
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco
Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder
Agency: Jung von Matt / Limmat / Zurich
Client: Neue Zuercher Zeitung Category: Other Digital Solutions
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Logo Design
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Hydrant
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign