The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles Category: Television / Short Form - Single
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids Category: Television / Short Form - Single
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Broadcast / Any Length - Single
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital Design
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Cinema Advertising
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo Category: Websites / Utility
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Direct
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online / Long Form - Single
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client: U.S. Army Category: Web / User Experience
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Gaming
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice Category: Gaming
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance Category: Mobile / User Experience
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
The Dilemma
Agency: Publicis Italy / Milano
Client: Heineken Category: Online Films & Video / Long Form - Single
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: User-Generated Content
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17004B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI17003B
Award:
2017 Film Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Annual ID:
OS_FI17004B
Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Annual ID:
OS_DE17061B
Award:
2017 UX / UI Bronze Pencil
Agency:
Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17014B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17008B
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17002B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17004B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17005B
Award:
2017 Design Bronze Pencil
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17088B
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17026B
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17027B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Annual ID:
OS_BE17019B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
FancyShot/VersusPictures/GreatGuns
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Annual ID:
OS_BE17020B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Annual ID:
OS_BE17021B
Award:
2017 Film Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Annual ID:
OS_FI17024B
Award:
2017 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Annual ID:
OS_IN17005B
Award:
2017 Interactive Bronze Pencil
Agency:
UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client:
Waoo
Title:
Donate your data
Category:
Websites / Utility
Annual ID:
OS_IN17006B
Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17030B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Annual ID:
OS_DI17044B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Annual ID:
OS_DI17045B
Award:
2017 UX / UI Bronze Pencil
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Annual ID:
OS_UX17002B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Annual ID:
OS_BE17015B
Award:
2017 Film Bronze Pencil
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17032B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17033B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17034B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17029B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17030B
Award:
2017 UX / UI Bronze Pencil
Agency:
McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Annual ID:
OS_UX17004B
Award:
2017 UX / UI Bronze Pencil
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Web / User Experience
Annual ID:
OS_UX17005B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
LAPIZ / Chicago
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Annual ID:
OS_BE17008B
Award:
2017 Interactive Bronze Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Annual ID:
OS_IN17019B
Award:
2017 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client:
Old Spice
Title:
Youland
Category:
Gaming
Annual ID:
OS_IN17020B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17033B
Award:
2017 Radio Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Online / Streaming Audio - Single or Campaign
Annual ID:
OS_RA17006B
Award:
2017 UX / UI Bronze Pencil
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Annual ID:
OS_UX17011B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Annual ID:
OS_UX17012B
Award:
2017 Film Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17019B
Award:
2017 Film Bronze Pencil
Agency:
Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17020B
Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17016B
Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17017B
Award:
2017 Film Bronze Pencil
Agency:
Publicis Italy / Milano
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17040B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17040B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 Film Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Annual ID:
OS_FI17045B
Award:
2017 Mobile Bronze Pencil
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17024B
Award:
2017 Interactive Bronze Pencil
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17023B
Award:
2017 Interactive Bronze Pencil
Agency:
Framestore / New York + Framestore / London
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17024B
