The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: RXBAR Category: Out-of-Home / Billboards & Transit - Campaign
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage Agency: TBWA Santiago Mangada Puno / Makati City Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Long Form Video / Single
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Online Films & Video / Short Form - Campaign
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Posters - Campaign
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Print Advertisements
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Corona Oceans Week Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam Client: AB InBev Category: Integrated PR Campaign
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft / Animation
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
Fonts for Freedom Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Custom Content
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Audio
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaigns / Integrated Branding
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Integrated Campaigns / Integrated Branding
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaigns / Integrated Branding
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Cultural Driver
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Cultural Driver
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Events & Competitions
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
The Sopranos Nicknames Agency: HBO / New York + Engine Group / New York Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
YangYangLa Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

RXBAR

No B.S.

Out-of-Home / Billboards & Transit - Campaign

OS_PO19029B

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Moving Image Craft Bronze Pencil

Academy Films / London + adam&eveDDB / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

OS_MI19028B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Film Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

OS_FI19012B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

2019 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

The Red Whistle/UNAIDS

Frottage

Promotional / Posters - Series

OS_DE19033B

2019 Branded Entertainment Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Long Form Video / Single

OS_BE19015B

2019 Branded Entertainment Bronze Pencil

AMVBBDO / London

Essity

Viva La Vulva

Long Form Video / Single

OS_BE19016B

2019 Branded Entertainment Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Long Form Video / Single

OS_BE19017B

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Online Films & Video / Short Form - Campaign

OS_FI19015B

2019 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Online Films & Video / Short Form - Campaign

OS_FI19016B

2019 Health, Wellness & Pharma Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Out of Home / Health & Wellness

OS_HW19019B

2019 Print & Outdoor Bronze Pencil

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Promotional / Collateral / Posters - Campaign

OS_PO19019B

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Promotional / Collateral / Posters - Campaign

OS_PO19020B

2019 Design Bronze Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Print Advertisements

OS_DE19036B

2019 Design Bronze Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Promotional / Print Advertisements

OS_DE19037B

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Public Relations Bronze Pencil

Wieden+Kennedy / Amsterdam + MPC / Amsterdam

AB InBev

Corona Oceans Week

Integrated PR Campaign

OS_PR19029B

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Craft / Animation

OS_DE19067B

2019 Design Bronze Pencil

AMVBBDO / London + Soundtree Music / London

Essity

Viva La Vulva

Craft / Animation

OS_DE19068B

2019 Design Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft / Animation

OS_DE19069B

2019 Experiential & Immersive Bronze Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand-Owned Experiences

OS_EX19016B

2019 Print & Outdoor Bronze Pencil

SERVICEPLAN GERMANY / Munich

Reporters Without Borders

Fonts for Freedom

Publishing / Newspaper - Campaign

OS_PO19009B

2019 Radio & Audio Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Custom Content

OS_RA19008B

2019 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

OS_MI19018B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Audio

OS_BE19026B

2019 Branded Entertainment Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Audio

OS_BE19027B

2019 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Audio

OS_BE19028B

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Integrated Campaigns / Integrated Branding

OS_IG19004B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles

Apple

Behind the Mac

Integrated Campaigns / Integrated Branding

OS_IG19005B

2019 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Integrated Campaigns / Integrated Branding

OS_IG19006B

2019 Moving Image Craft Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19052B

2019 Print & Outdoor Bronze Pencil

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19026B

2019 Cultural Driver Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Cultural Driver

OS_CD19003B

2019 Cultural Driver Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Cultural Driver

OS_CD19004B

2019 Cultural Driver Bronze Pencil

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Cultural Driver

OS_CD19005B

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Events & Competitions

OS_EX19006B

2019 Experiential & Immersive Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Events & Competitions

OS_EX19007B

2019 Creative Use of Data Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

OS_CU19011B

2019 Social Media Bronze Pencil

HBO / New York + Engine Group / New York

HBO

The Sopranos Nicknames

Craft / Writing

OS_SM19025B

2019 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_SM19026B

2019 Design Bronze Pencil

Lingyun creative packaging design Co.,Ltd. / ShenZhen

Jianshui Honghui aquaculture industry Co.,Ltd.

YangYangLa

Packaging / Mass-market

OS_DE19041B

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