The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS
Category: Publication Design / Book, Magazine, Newspaper
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK
Category: Websites & Microsites / Durable Goods
Points: 25.0
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren
Category: Websites & Microsites / Corporate Website
Points: 25.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD.
Category: Websites & Microsites / Consumer Goods
Points: 25.0
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc.
Category: Websites & Microsites / Branded Games
Points: 25.0
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida
Category: Typography in Design / Single
Points: 25.0
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting
Category: Broadcast Design / Campaign
Points: 25.0
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod.
Category: Broadcast Design / Single
Points: 25.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley
Category: Websites & Microsites / Self-Promotion
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Outdoor Design / Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Outdoor Design / Single
Points: 25.0
Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl
Category: Outdoor Design / Single
Points: 25.0
ProContra
Agency: Serviceplan / München
Client: LeadAcademy
Category: Spatial Design / Single
Points: 25.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO.
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 25.0
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont
Category: Television / Unscripted series
Points: 25.0
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York
Client: HBO
Category: Websites & Microsites / Services
Points: 25.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Z4
Agency: Dare / London
Client: BMW
Category: Interactive Advertising / Augmented Reality
Points: 25.0
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD.
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam
Client: Philips
Category: Online Films And Video / Short Form - Single
Points: 25.0
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax
Category: Online Films And Video / Long Form - Single
Points: 25.0
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation
Category: Online Films And Video / Long Form - Series/Episodes
Points: 25.0
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD.
Category: Craft / Interface Design
Points: 25.0
Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel
Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee
Category: Package Design / Single
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis
Category: Consumer Radio / Single
Points: 25.0
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP)
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated)
Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF
Category: Public Service / Newspaper or Magazine - Campaign
Points: 25.0
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Out Of Home/Outdoor / Campaign
Points: 25.0
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI
Category: Out Of Home/Outdoor / Single
Points: 25.0
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision
Category: Music / Integration of a brand in a music environment
Points: 25.0
bing-a-thon
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt
Category: Gaming & Branded Applications / Offline gaming
Points: 25.0
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Vogue, GQ, W, Allure, Vogue girl
Title:
Book Shelf
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Need for Speed SHIFT Banner Tournament
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY SWITCH
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Cinema 21:9
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Craft / Interface Design
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
