The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Nokia N81 9-Steps
Agency: Ogilvy Singapore / Singapore
Client: Nokia Category: Brand Gaming / Mobile
Website
Agency: Venables Bell & Partners / San Francisco
Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Nokia Urbanista Diaries
Agency: R/GA / New York
Client: Nokia Category: Web Sites / Community-driven
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
HD DVD Brand Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Dynamic / Campaign
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Corporate Image
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080
Agency: henderson bas / Toronto
Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage
Agency: Lowe Brindfors / Stockholm
Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Audi TT- Microsite
Agency: Ogilvy Cape Town / Cape Town
Client: Audi Category: Microsites / Corporate Image
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid
Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite
Agency: The Martin Agency / Richmond
Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Interactive Merit Award
Agency:
Nokia / Richmond
Client:
Nokia
Title:
Snakes Subsonic
Category:
Brand Gaming / Mobile
Annual ID:
08197N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nokia
Title:
Nokia N81 9-Steps
Category:
Brand Gaming / Mobile
Annual ID:
08198N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Annual ID:
08180N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Annual ID:
08181N
Award:
2008 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
PG&E
Title:
Website
Category:
Web Sites / Community-driven
Annual ID:
08182N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Annual ID:
08183N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Annual ID:
08184N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Annual ID:
08185N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Urbanista Diaries
Category:
Web Sites / Community-driven
Annual ID:
08186N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HD DVD Brand Banner Campaign
Category:
Banners - Dynamic / Campaign
Annual ID:
08112N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Blackbird Banners
Category:
Banners - Dynamic / Campaign
Annual ID:
08113N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Windows
Category:
Banners - Dynamic / Campaign
Annual ID:
08114N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Keep Discovering
Category:
Banners - Dynamic / Campaign
Annual ID:
08115N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08251N
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Annual ID:
08116N
Award:
2008 Interactive Merit Award
Agency:
Clemenger BLUE BBDO / Melbourne
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Annual ID:
08117N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Annual ID:
08118N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Annual ID:
08119N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Annual ID:
08120N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Annual ID:
08121N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Annual ID:
08122N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Annual ID:
08123N
Award:
2008 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Annual ID:
08124N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Artois - InBev UK
Title:
Le Passage
Category:
Microsites / Corporate Image
Annual ID:
08125N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
La Bouteille
Category:
Microsites / Corporate Image
Annual ID:
08126N
Award:
2008 Interactive Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Annual ID:
08127N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Audi
Title:
Audi TT- Microsite
Category:
Microsites / Corporate Image
Annual ID:
08128N
Award:
2008 Interactive Merit Award
Agency:
OgilvyOne Worldwide Spain / Madrid
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Annual ID:
08129N
Award:
2008 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
X Games
Title:
Summer X Games Microsite
Category:
Microsites / Corporate Image
Annual ID:
08130N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
START A CHAIN REACTION
Category:
Microsites / Corporate Image
Annual ID:
08131N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
SEDUCTION BY LIGHT
Category:
Microsites / Corporate Image
Annual ID:
08132N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08243N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08244N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08245N
Award:
2008 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Munich
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08246N
Award:
2008 Interactive Merit Award
Agency:
PostVisual.com / Mapo-gu
Client:
Nike Korea
Title:
Nike Windrunner Collectibles
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08247N
Award:
2008 Interactive Merit Award
Agency:
SS+K / New York
Client:
Credo
Title:
Credo Text Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08248N
