The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites / Consumer Goods
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Sustainability in Design / Single or Campaign
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs
Agency: TBWA\ India / Mumbai
Client: MKV Household Products Category: Branding / Logo Design
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single