The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
The Human Element
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars
Agency: Ferroconcrete / Los Angeles
Client: TCM Category: Promos / Television Promo
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations
Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations
Nuts About Bolts
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television
Converse Three Artists One Song
Agency: Cornerstone Agency / New York
Client: Converse Category: Music
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Music
Astro MY Music Awards
Agency: Astro MBNS / Bukit Jalil
Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Promos / Reality-television Promo
APB Reloaded Live Action Trailer
Agency: Ayzenberg Group / Pasadena
Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Gaming / Console and PC gaming
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn
Client: JCCI NY Category: Cinema / Documentaries
Art & Corny
Agency: Trunchpole & Trunchpole / London
Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
Award:
2012 Branded Entertainment Merit Award
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Epic Comic Movies
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12191E
Award:
2012 Branded Entertainment Merit Award
Agency:
Deep Focus / New York
Client:
Epix
Title:
The Long Khan
Category:
Promos / Television Promo
Annual ID:
12183E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Science
Title:
The Human Element
Category:
Promos / Television Promo
Annual ID:
12184E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ferroconcrete / Los Angeles
Client:
TCM
Title:
TCM 31 Days of Oscars
Category:
Promos / Television Promo
Annual ID:
12185E
Award:
2012 Branded Entertainment Merit Award
Agency:
Oishii Creative / Pasadena
Client:
Nicktoons
Title:
Voltron Force Promo
Category:
Promos / Television Promo
Annual ID:
12186E
Award:
2012 Branded Entertainment Merit Award
Agency:
Studio Zoo / Randburg
Client:
DStv
Title:
Guess who’s been watching DStv - Chopstix
Category:
Promos / Television Promo
Annual ID:
12187E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E
Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E
Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E
Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E
Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E
Award:
2012 Branded Entertainment Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Events and Installations
Annual ID:
12152E
Award:
2012 Branded Entertainment Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels World Record Jump
Category:
Events and Installations
Annual ID:
12153E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Foundation Fortisland Pampus
Title:
Dutch Shark Alarm
Category:
Events and Installations
Annual ID:
12154E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Annual ID:
12155E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
MasterCard
Title:
Check In to the Ballgame
Category:
Events and Installations
Annual ID:
12156E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Events and Installations
Annual ID:
12157E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Events and Installations
Annual ID:
12158E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Events and Installations
Annual ID:
12159E
Award:
2012 Branded Entertainment Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Events and Installations
Annual ID:
12160E
Award:
2012 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Annual ID:
12161E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Telefónica Telecom
Title:
Gloria=Glory
Category:
Events and Installations
Annual ID:
12162E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Homecenter Colombia
Title:
The Worlds Biggest Pinata
Category:
Events and Installations
Annual ID:
12163E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Turbo
Title:
Nuts About Bolts
Category:
Motion Graphics / Title Sequences - Television
Annual ID:
12077E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Google Chrome: Lady Gaga
Category:
Music
Annual ID:
12131E
Award:
2012 Branded Entertainment Merit Award
Agency:
Cornerstone Agency / New York
Client:
Converse
Title:
Converse Three Artists One Song
Category:
Music
Annual ID:
12132E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12133E
Award:
2012 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Music
Annual ID:
12134E
Award:
2012 Branded Entertainment Merit Award
Agency:
InnovativeThunder / NewYork
Client:
Riot !n Paris
Title:
Track Me
Category:
Music
Annual ID:
12135E
Award:
2012 Branded Entertainment Merit Award
Agency:
Astro MBNS / Bukit Jalil
Client:
Astro AEC
Title:
Astro MY Music Awards
Category:
Promos / Reality-television Promo
Annual ID:
12188E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Tip Jar
Category:
Promos / Reality-television Promo
Annual ID:
12189E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Promos / Reality-television Promo
Annual ID:
12190E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ayzenberg Group / Pasadena
Client:
alistgames & GamersFirst
Title:
APB Reloaded Live Action Trailer
Category:
Gaming / Console and PC gaming
Annual ID:
12088E
Award:
2012 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Kinect Effect
Category:
Gaming / Console and PC gaming
Annual ID:
12089E
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Annual ID:
12090E
Award:
2012 Branded Entertainment Merit Award
Agency:
Futuristic Films / Denver
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Annual ID:
12072E
Award:
2012 Branded Entertainment Merit Award
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Annual ID:
12073E
Award:
2012 Branded Entertainment Merit Award
Agency:
Dentsu New York/TK Digital / Brooklyn
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Annual ID:
12074E
Award:
2012 Branded Entertainment Merit Award
Agency:
Trunchpole & Trunchpole / London
Client:
Trunchpole & Trunchpole
Title:
Art & Corny
Category:
Cinema / Documentaries
Annual ID:
12075E
