The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Euro RSCG Partnership Client: The Coca-Cola Company / South Pacific Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Tumble Interactive Media Client: ABC Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: DeVito/Verdi / New York Client: Esquire Magazine Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Basset-Walker Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Flowers of Edina Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Periscope / Minneapolis Client: Woodson Coffee Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Keith Graves / Illustrator Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Toronto Client: Procter & Gamble Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / New York Client: Maxim Magazine Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Kohnke Hanneken / Milwaukee Client: Milwaukee Brewers Baseball Club Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: The Jupitor Drawing Room / Johannesburg Client: AAA School of Advertising Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: 3M Scientific Anglers Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Roche Macaulay & Partners Advertising / Toronto Client: Canadian Business Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Interactive Merit Award

Euro RSCG Partnership

The Coca-Cola Company / South Pacific

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98111N

1998 Interactive Merit Award

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98112N

1998 Interactive Merit Award

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98113N

1998 Interactive Merit Award

Tumble Interactive Media

ABC

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98114N

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

DeVito/Verdi / New York

Esquire Magazine

Collateral Advertising / Collateral Direct Mail: Campaign

98345A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Basset-Walker

Collateral Advertising / Collateral Direct Mail: Campaign

98346A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Flowers of Edina

Collateral Advertising / Collateral Direct Mail: Campaign

98347A

1998 Advertising Merit Award

Periscope / Minneapolis

Woodson Coffee Company

Collateral Advertising / Collateral Direct Mail: Campaign

98348A

1998 Advertising Merit Award

The Richards Group / Dallas

Keith Graves / Illustrator

Collateral Advertising / Collateral Direct Mail: Campaign

98349A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Campaign

98259A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Campaign

98260A

1998 Advertising Merit Award

Leo Burnett Company / Toronto

Procter & Gamble

Outdoor / Outdoor: Campaign

98261A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Campaign

98262A

1998 Advertising Merit Award

TBWA Chiat/Day / New York

Maxim Magazine

Outdoor / Outdoor: Campaign

98263A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98264A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98265A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

98499T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98500T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98501T

1998 Advertising Merit Award

Kohnke Hanneken / Milwaukee

Milwaukee Brewers Baseball Club

Consumer Television / Consumer Television :20 and Under: Single

98502T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television :20 and Under: Single

98503T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Trade / Trade B/W or Color Any Size: Campaign

98316A

1998 Advertising Merit Award

The Jupitor Drawing Room / Johannesburg

AAA School of Advertising

Trade / Trade B/W or Color Any Size: Campaign

98317A

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade B/W or Color Any Size: Campaign

98318A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W or Color Any Size: Campaign

98319A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

3M Scientific Anglers

Trade / Trade B/W or Color Any Size: Campaign

98320A

1998 Advertising Merit Award

Roche Macaulay & Partners Advertising / Toronto

Canadian Business

Trade / Trade B/W or Color Any Size: Campaign

98321A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

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