The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Brand Voice
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Illustration - Single or Campaign
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia Category: Mobile / User Experience
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Digital Design
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Interactive / Online
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Magazine - Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Publishing / Magazine - Campaign
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Innovation in Branded Entertainment
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Innovation in Branded Entertainment
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues