The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital / Websites & Mobile
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Craft / Use of Visuals
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Brand Voice
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Film / Television / Cinema
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Illustration - Campaign
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Annual ID:
OS_HW18007B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B
Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Annual ID:
OS_MO18020B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Annual ID:
OS_HW18009B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18014B
Award:
2018 Radio Bronze Pencil
Agency:
FCB / Warsaw
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Annual ID:
OS_RA18028B
Award:
2018 Radio Bronze Pencil
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18024B
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Mobile Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Annual ID:
OS_MO18027B
Award:
2018 Mobile Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Annual ID:
OS_MO18028B
Award:
2018 Mobile Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Annual ID:
OS_MO18029B
Award:
2018 Design Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18066B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18021B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18022B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18023B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18014B
Award:
2018 Social Media Bronze Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18019B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Annual ID:
OS_CP18016B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Design Bronze Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18006B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client:
H&M
Title:
Fall Fashion
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18047B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client:
Face The Music/Recovery Unplugged
Title:
I Got This
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18048B
Award:
2018 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18016B
Award:
2018 Interactive Bronze Pencil
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18017B
Award:
2018 Mobile Bronze Pencil
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Websites
Annual ID:
OS_MO18001B
Award:
2018 Mobile Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_MO18002B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18018B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18019B
Award:
2018 Public Relations Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Annual ID:
OS_PR18021B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Annual ID:
OS_RE18005B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Annual ID:
OS_RE18006B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18021B
Award:
2018 Design Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18022B
Award:
2018 Public Relations Bronze Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Annual ID:
OS_PR18017B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18023B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Annual ID:
OS_FI18042B
Award:
2018 Film Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Annual ID:
OS_FI18043B
Award:
2018 UX / UI Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18011B
Award:
2018 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18046B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18028B
Award:
2018 Film Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza: Special Delivery
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18037B
Award:
2018 Social Media Bronze Pencil
Agency:
VML / Kansas City + Wendy's / Dublin
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Annual ID:
OS_SM18001B
Award:
2018 Social Media Bronze Pencil
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Annual ID:
OS_SM18002B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP18018B
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
